Top Ads on I Love Lakme

I Love Lakme Background Introduction:

http://www.lakmeindia.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

I Love Lakme has been advertising and marketing on Facebook for many years. And I Love Lakme has placed 194 of ads on the Facebook platform in the last month. In the past few years,I Love Lakme has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for I Love Lakme on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for I Love Lakme. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from I Love Lakme.

BigSpy

1.I Love Lakme Top 3 Ads Basic Understanding

   top1  top2  top3
Name  I Love Lakme  I Love Lakme  I Love Lakme
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

I Love Lakme Marketing Objectives Analysis: 

I Love Lakme has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. I Love Lakme best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.I Love Lakme Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Limited Period Offer  Limited Period Offer Limited Period Offer 
Ad Copy Text  When+= ! Buy 2 Get 1 FREE with the Lakmé 9to5 Primer+Matte Lipstick Exclusively available on www.l...  A Lakmé website exclusive offer like never before! Pick the bestselling LAKME ABSOLUTE MATTE ULTIMA...  When+= ! Buy 2 Get 1 FREE with the Lakmé 9to5 Primer+Matte Lipstick Exclusively available on www.l...
Link Description  With smooth application and an intense colour payoff, the Lakmé 9to5 Primer + Matte Lip Colors come with a built-in primer that sets a flawless matte base and evens out your lips. Available in 30 highlight pigmented and work-ready shades that last up to 12 hours, touch-ups are now a thing of the pa...  N/A  N/A
Website Link  unilever3.demdex.net  unilever3.demdex.net  unilever3.demdex.net
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 142  177  142
Like 6052  2385  398

I Love Lakme Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. I Love Lakme Top 1 ads got 6052 likes. I Love Lakme uses a sentence with the finishing touch title: “Limited Period Offer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. I Love Lakme shared 142 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. I Love Lakme should continue to optimize the ad content.

3.I Love Lakme Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-15-2020-06-20  2020-05-25-2020-06-17  2020-06-15-2020-06-16
Landing Page Link  https://lakmeindia.com/products/lakme-9to5-primer-matte-lipstick?utm_campaign=COSMETICS_LAKME_ABSOLUTE_Digital_DTC_FB_Additional_JUN2020&utm_medium=Social&utm_source=Facebook&utm_term=Mindshare&utm_content=FB_HVG  https://lakmeindia.com/products/lakme-absolute-matte-ultimate-argan-oil-lipstick?_pos=1&_sid=547c15fb3&_ss=r?utm_campaign=COSMETICS_LAKME_ABSOLUTE_Digital_ALEXA_Social_MAR2020&utm_medium=Social&utm_source=Facebook&utm_term=Mindshare&utm_content=FB_Genpop_Lakme_Absolute_Matte_Ultimate_Lip_Color_with_Argan   https://lakmeindia.com/products/lakme-9to5-primer-matte-lipstick?utm_campaign=COSMETICS_LAKME_ABSOLUTE_Digital_DTC_FB_Additional_JUN2020&utm_medium=Social&utm_source=Facebook&utm_term=Mindshare&utm_content=FB_HVG

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by I Love Lakme are successful.

I Love Lakme Creative Analysis: 

I Love Lakme placed a Image ad in 2020-06-15-2020-06-20, and got 6052 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.I Love Lakme Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

I Love Lakme has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.I Love Lakme Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-05-25-2020-06-17  2020-06-15-2020-06-16
During  6 days  24 days 2 days 
Like  6052  2385  398
Share  178  70  14
Comment  152  112  11

Advertising effectiveness is a direct manifestation of advertising. I Love Lakme ‘s Top 1 ad received 6052 likes, 178 shares, 152 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for I Love Lakme, helping I Love Lakme to grasp the ad data more clearly.