Top Ads on Hydro-Québec

Hydro-Québec Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hydro-Québec has been advertising and marketing on Facebook for many years. And Hydro-Québec has placed 47 of ads on the Facebook platform in the last month. In the past few years,Hydro-Québec has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hydro-Québec on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hydro-Québec. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hydro-Québec.


1.Hydro-Québec Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hydro-Québec  Hydro-Québec  Hydro-Québec
Page Categories  Public Service  Public Service  Public Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hydro-Québec Marketing Objectives Analysis: 

Hydro-Québec has been operating in Public Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hydro-Québec best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hydro-Québec Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Activités jeunesse | Hydro-Québec  Hydro-Québec Hydro-Québec 
Ad Copy Text  -  [Travaux en période de canicule] C’est la canicule, et malgré la reprise de nos travaux, les co...  Notre réseau de bornes de recharge pour véhicules électriques, le Circuit électrique , lance sa ...
Link Description  Découvrez nos jeux et nos activités pour les enfants allumés !  [Travaux en période de canicule] C’est la canicule, et malgré la reprise de nos travaux, les coupures de service électrique se limiteront aux travaux essentiels, prioritaires et de courtes durées. Pensez à vous protéger du soleil ! ⚡  Notre réseau de bornes de recharge pour véhicules électriques, le Circuit électrique , lance sa toute nouvelle application mobile! Complétement redessinée, elle offre une navigation plus simple, plus conviviale et plus intuitive, et aussi : - une recherche de bornes améliorée - une expérience personnalisée en fonction du véhicule - un suivi de la recharge à distance - des notifications personnalisables - et bien plus encore ! Si vous possédez – ou prévoyez acheter – un véhicule électrique, la nouvelle appli est un incontournable. Téléchargez-la dans l’App Store ou Google Play.
Website Link
Text Word Count 162  245  657
Like 308  27  708

Hydro-Québec Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hydro-Québec Top 1 ads got 308 likes. Hydro-Québec uses a sentence with the finishing touch title: “Activités jeunesse | Hydro-Québec”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hydro-Québec shared 162 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hydro-Québec should continue to optimize the ad content.

3.Hydro-Québec Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-06-17-2020-06-18  2020-05-31-2020-06-06
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:171274232888795,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1592423045,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B3590014201014764%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:171274232888795,%22page_id%22:171274232888795,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R,%22page_id_type%22:%22page%22,%22actor_id%22:171274232888795,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591042301,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3544892548860263%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:171274232888795,%22page_id%22:171274232888795,%22post_id%22:3544892548860263,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hydro-Québec are successful.

Hydro-Québec Creative Analysis: 

Hydro-Québec placed a Image ad in 2020-06-17-2020-06-18, and got 308 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hydro-Québec Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hydro-Québec has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hydro-Québec Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-17-2020-06-18  2020-05-31-2020-06-06
During  2 days  2 days 7 days 
Like  308  27  708
Share  131  10  185
Comment  9  3  60

Advertising effectiveness is a direct manifestation of advertising. Hydro-Québec ‘s Top 1 ad received 308 likes, 131 shares, 9 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hydro-Québec, helping Hydro-Québec to grasp the ad data more clearly.