Top Ads on Hyatt Regency

Hyatt Regency Background Introduction:

At Hyatt Regency hotels there’s always something happening, from the world’s largest conventions and events, to weddings and family vacations.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hyatt Regency has been advertising and marketing on Facebook for many years. And Hyatt Regency has placed 186 of ads on the Facebook platform in the last month. In the past few years,Hyatt Regency has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hyatt Regency on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hyatt Regency. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hyatt Regency.

BigSpy

1.Hyatt Regency Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hyatt Regency  Hyatt Regency  Hyatt Regency
Page Categories  Hotel  Hotel  Hotel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hyatt Regency Marketing Objectives Analysis: 

Hyatt Regency has been operating in Hotel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hyatt Regency best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hyatt Regency Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hyatt Regency Casablanca  Digital Live Show - Les insoumises Cour de Yoga N°3 
Ad Copy Text  Di vocal house set by E-lissa @shorohovaya  Le partage de good vibes continue sur la page de Hyatt Regency Casablanca ! Rendez-vous ce Samedi 16...  
Link Description  N/A  Outra  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA    EVENT_RSVP  
Text Word Count 42  224  0
Like 87  12  178

Hyatt Regency Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hyatt Regency Top 1 ads got 87 likes. Hyatt Regency uses a sentence with the finishing touch title: “Hyatt Regency Casablanca”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hyatt Regency shared 42 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hyatt Regency should continue to optimize the ad content.

3.Hyatt Regency Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-30-2020-05-31  2020-05-15-2020-05-15  2020-04-17-2020-04-17
Landing Page Link  https://www.facebook.com/story.php?story_fbid=292119101816060&id=361944109832  https://www.facebook.com/events/567545340809984/   https://www.facebook.com/HyattRegencyCasablanca/videos/267039817650506/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hyatt Regency are successful.

Hyatt Regency Creative Analysis: 

Hyatt Regency placed a Video ad in 2020-05-30-2020-05-31, and got 87 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hyatt Regency Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  Morocco  N/A
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hyatt Regency has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hyatt Regency Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-30-2020-05-31  2020-05-15-2020-05-15  2020-04-17-2020-04-17
During  2 days  1 days 1 days 
Like  87  12  178
Share  11  0  24
Comment  26  1  49

Advertising effectiveness is a direct manifestation of advertising. Hyatt Regency ‘s Top 1 ad received 87 likes, 11 shares, 26 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hyatt Regency, helping Hyatt Regency to grasp the ad data more clearly.