Top Ads on Humane Society of Broward County

Humane Society of Broward County Background Introduction:

Advocating for and improving the lives of animals by providing adoptions, community services, and education.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Humane Society of Broward County has been advertising and marketing on Facebook for many years. And Humane Society of Broward County has placed 8 of ads on the Facebook platform in the last month. In the past few years,Humane Society of Broward County has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Humane Society of Broward County on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Humane Society of Broward County. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Humane Society of Broward County.

BigSpy

1.Humane Society of Broward County Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Humane Society of Broward County  Humane Society of Broward County  Humane Society of Broward County
Page Categories  Animal Shelter  Animal Shelter  Animal Shelter
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Humane Society of Broward County Marketing Objectives Analysis: 

Humane Society of Broward County has been operating in Animal Shelter for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Humane Society of Broward County best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Humane Society of Broward County Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Superpower Dogs Bow Wow Brunch & VIP Screening  Chipotle Fundraiser Paw-ty for the Humane Society 
Ad Copy Text  Join us to experience the extraordinary bravery of some of the world's most amazing dogs.  Make dinner a selfless act by joining us for a fundraiser at Chipotle!  Join us for a PAW-TY for the Humane Society. Bring your pup, we’ll bring some too!
Link Description  https://www.blacktie-southflorida.com/calendar/event-details.cfm?id=16064  Causes  Causes · 168 people
Website Link  www.blacktie-southflorida.com  www.facebook.com  www.facebook.com
CTA  BUY_TICKETS  EVENT_RSVP  EVENT_RSVP
Text Word Count 89  70  85
Like 1  15  13

Humane Society of Broward County Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Humane Society of Broward County Top 1 ads got 1 likes. Humane Society of Broward County uses a sentence with the finishing touch title: “Superpower Dogs Bow Wow Brunch & VIP Screening”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Humane Society of Broward County shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BUY_TICKETS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Humane Society of Broward County should continue to optimize the ad content.

3.Humane Society of Broward County Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-16-2019-04-23  2019-04-16-2019-04-23  2019-04-16-2019-04-23
Landing Page Link  https://www.blacktie-southflorida.com/calendar/event-details.cfm?id=16064  https://www.facebook.com/events/380823315842425/   https://www.facebook.com/events/413803096076953/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Humane Society of Broward County are successful.

Humane Society of Broward County Creative Analysis: 

Humane Society of Broward County placed a Image ad in 2019-04-16-2019-04-23, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Humane Society of Broward County Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Humane Society of Broward County has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Humane Society of Broward County Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-16-2019-04-23  2019-04-16-2019-04-23  2019-04-16-2019-04-23
During  8 days  8 days 8 days 
Like  1  15  13
Share  0  0  0
Comment  0  3  1

Advertising effectiveness is a direct manifestation of advertising. Humane Society of Broward County ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Humane Society of Broward County, helping Humane Society of Broward County to grasp the ad data more clearly.