Top Ads on Human Concern International

Human Concern International Background Introduction:

Our mission is to end global poverty and save human lives. We work with local NGOs to respond to humanitarian disasters and provide immediate relief.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Human Concern International has been advertising and marketing on Facebook for many years. And Human Concern International has placed 76 of ads on the Facebook platform in the last month. In the past few years,Human Concern International has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Human Concern International on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Human Concern International. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Human Concern International.

BigSpy

1.Human Concern International Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Human Concern International  Human Concern International  Human Concern International
Page Categories  Charity Organization  Nonprofit Organization  Charity Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Human Concern International Marketing Objectives Analysis: 

Human Concern International has been operating in Charity Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Human Concern International best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Human Concern International Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ❌ساعد في إطعام الجائعين ❌  N/A ❌ Help Feed The Hungry ❌ 
Ad Copy Text  عمر سليمان: إذا كان النبي على قيد الحياة ورأى صورة ذلك ا...  no setting  -
Link Description  تبرعك سيؤدي إلى تغيير إيجابي في العالم  N/A  Yemenis are facing the world’s largest food security crisis. There are an estimated 650,000 Orphan children in Yemen.
Website Link  cf.humanconcern.org  www.humanconcern.org  cf.humanconcern.org
CTA  DONATE_NOW  LEARN_MORE  DONATE_NOW
Text Word Count 1117  0  1204
Like 1  0  4

Human Concern International Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Human Concern International Top 1 ads got 1 likes. Human Concern International uses a sentence with the finishing touch title: “❌ساعد في إطعام الجائعين ❌”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Human Concern International shared 1117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Human Concern International should continue to optimize the ad content.

3.Human Concern International Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-31-2020-06-17  2018-12-05-2020-06-17  2020-05-19-2020-06-06
Landing Page Link  https://cf.humanconcern.org/yemen?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=paid-social&utm_campaign=yemen&utm_content=%7B%7Bplacement%7D%7D  https://www.humanconcern.org/yemen-appeal/   https://cf.humanconcern.org/misc-384539491588268611955

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Human Concern International are successful.

Human Concern International Creative Analysis: 

Human Concern International placed a Video ad in 2020-05-31-2020-06-17, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Human Concern International Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Jordan,Saudi Arabia  Canada  Morocco,United States
Language  Arabic  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Human Concern International has the best conversion in Jordan,Saudi Arabia, and can advertise more in Jordan,Saudi Arabia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Human Concern International Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-17  2018-12-05-2020-06-17  2020-05-19-2020-06-06
During  18 days  546 days 19 days 
Like  1  0  4
Share  12  0  27
Comment  11  0  5

Advertising effectiveness is a direct manifestation of advertising. Human Concern International ‘s Top 1 ad received 1 likes, 12 shares, 11 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Human Concern International, helping Human Concern International to grasp the ad data more clearly.