Top Ads on Hulu

Hulu Background Introduction:

We’re about to ruin TV for you. Stream tons of shows & movies now with Live TV for sports – no cable required. For support: http://facebook.com/hulusupport

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hulu has been advertising and marketing on Facebook for many years. And Hulu has placed 880 of ads on the Facebook platform in the last month. In the past few years,Hulu has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hulu on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hulu. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hulu.

BigSpy

1.Hulu Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hulu  Hulu  Hulu
Page Categories  TV Show  Movie & Music Store  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  woocommerce  N/A

Hulu Marketing Objectives Analysis: 

Hulu has been operating in TV Show for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hulu best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hulu Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Love, Victor  ★★★★★ "Always Consistent!" Crossing Swords 
Ad Copy Text  The twists and turns are all part of the journey. ❤️ Sign up and binge all episodes of Love, Vic...  Over 3,000 positive reviews written from REAL customers!  Patrick just wants to help people in need. All episodes of #CrossingSwords are now streaming, only o...
Link Description  All Episodes Now Streaming  Andrea C: Trustworthy and efficient. Even though it was my first purchase and on a weekend the code was delivered extremely fast. Thank you!  ALL EPISODES NOW STREAMING
Website Link  www.hulu.com  api.yotpo.com  hulu.com
CTA  WATCH_MORE    WATCH_MORE
Text Word Count 122  56  107
Like 174  1979  5436

Hulu Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hulu Top 1 ads got 174 likes. Hulu uses a sentence with the finishing touch title: “Love, Victor”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hulu shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hulu should continue to optimize the ad content.

3.Hulu Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-15-2020-06-18  2017-10-26-2020-06-18  2020-06-11-2020-06-18
Landing Page Link  https://www.hulu.com/series/love-victor-3cb4c446-d459-41a2-97d2-2ea9ed164ab7?cmp=13170&utm_campaign=CM_SOC_Love+Victor&utm_source=Social&utm_medium=Social  https://www.mygiftcardsupply.com/shop/itunes-gift-cards/?utm_source=yotpo&utm_medium=facebook&utm_campaign=labs&fbclid=IwAR0FWLMgidzRE0ZtC4NS7fztbYLstnDT4T97kB7QwGHUd-3JFVOO_ymo7Ns   https://www.hulu.com/series/crossing-swords-ae4f3a01-3cf8-4cf3-b28a-5add46ec094f??cmp=13178&utm_campaign=CM_SOC_Crossing+Swords&utm_source=Social&utm_medium=Social

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hulu are successful.

Hulu Creative Analysis: 

Hulu placed a Video ad in 2020-06-15-2020-06-18, and got 174 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hulu Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United Kingdom,United States,Bolivia...
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hulu has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hulu Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2017-10-26-2020-06-18  2020-06-11-2020-06-18
During  4 days  967 days 5 days 
Like  174  1979  5436
Share  54  24  3142
Comment  24  126  882

Advertising effectiveness is a direct manifestation of advertising. Hulu ‘s Top 1 ad received 174 likes, 54 shares, 24 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hulu, helping Hulu to grasp the ad data more clearly.