Top Ads on Huggies

Huggies Background Introduction:

Huggies sabe lo mucho que te preocupas por darle lo mejor, por eso queremos acompañarte y ayudarte a proteger a tu bebé con cada #AbrazoHuggies que le des.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Huggies has been advertising and marketing on Facebook for many years. And Huggies has placed 935 of ads on the Facebook platform in the last month. In the past few years,Huggies has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Huggies on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Huggies. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Huggies.

BigSpy

1.Huggies Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Huggies  Huggies  Huggies
Page Categories  Baby Goods/Kids Goods  Baby Goods/Kids Goods  Baby Goods/Kids Goods
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Huggies Marketing Objectives Analysis: 

Huggies has been operating in Baby Goods/Kids Goods for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Huggies best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Huggies Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Huggies האגיס  Attēli no Huggies Vietnam ieraksta Huggies Vietnam 
Ad Copy Text  עכשיו, כשמתחילים לחזור לשגרה, רצינו להגיד לכם שאנחנו בה...  KHI VỪA LỌT LÒNG, BÉ YÊU CẦN SỰ BẢO BỌC DỊU ÊM TỪ TÃ DÁN HUGGIES BỌC KÉN CO...  HẰN ĐỎ CÓ XUẤT HIỆN, CỨ ĐỂ HUGGIES ĐỆM MÂY LO! Mẹ biết không, hằn đỏ c...
Link Description  עכשיו, כשמתחילים לחזור לשגרה, רצינו להגיד לכם שאנחנו בהאגיס רואים בכם ההורים – גיבורים! נתתם את האקסטרה ולא הפסקתם לבשל, להפעיל, להצחיק ופיזרתם מלא חיבוקים לקטנטנים. ספרו לנו איך הפכתם לסופר-הורים ותוכלו לזכות בסופר-פרס! הכי טוב שלנו לעור התינוק שלכם, Huggies Extra Care  N/A  HẰN ĐỎ CÓ XUẤT HIỆN, CỨ ĐỂ HUGGIES ĐỆM MÂY LO! Mẹ biết không, hằn đỏ có thể xuất hiện khi bé chuyển sang giai đoạn lật lăn bởi lúc này bé sẽ trở nên hiếu động hơn và khua tay múa chân liên tục. Những cử động rướn người, đạp chân có thể làm tăng sự tiếp xúc giữa tã và da bé, mà những loại tã thông thường lại thường thô cứng, không linh hoạt theo từng chuyển động của bé sẽ dễ làm tổn thương làn da mỏng manh và gây ra những vết hằn đỏ. Với thiết kế lưng thun đệm mây êm ái, tã quần Huggies giúp giảm áp lực thun lên da bé, cho mọi vị trí tiếp xúc của tã trên da bé lúc nào cũng thật mềm mại, nâng niu và bảo vệ làn da mỏng manh khỏi hằn đỏ dù bé có năng động thế nào. Từ nay mẹ có thể an tâm hơn khi cùng Huggies cưng yêu làn da bé rồi nhé. Hãy thử và chia sẻ cảm nhận với Huggies mẹ nha! Mua ngay tại: https://bit.ly/2YChHKw #HuggiesVietnam
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 473  1094  1104
Like 1655  9089  135

Huggies Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Huggies Top 1 ads got 1655 likes. Huggies uses a sentence with the finishing touch title: “Huggies האגיס”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Huggies shared 473 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Huggies should continue to optimize the ad content.

3.Huggies Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-21  2020-05-27-2020-06-20  2020-06-16-2020-06-20
Landing Page Link  https://www.facebook.com/115045645215068/posts/3279856812067253/  https://www.facebook.com/413037982148540/posts/2935874319864881/   https://www.facebook.com/huggiesvietnam/photos/p.2987181684734144/2987181684734144/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Huggies are successful.

Huggies Creative Analysis: 

Huggies placed a Image ad in 2020-06-15-2020-06-21, and got 1655 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Huggies Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  Vietnam  N/A
Language  N/A  Latvian  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Huggies has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Huggies Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-21  2020-05-27-2020-06-20  2020-06-16-2020-06-20
During  7 days  25 days 5 days 
Like  1655  9089  135
Share  46  92  0
Comment  226  308  6

Advertising effectiveness is a direct manifestation of advertising. Huggies ‘s Top 1 ad received 1655 likes, 46 shares, 226 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Huggies, helping Huggies to grasp the ad data more clearly.