Top Ads on Huggies Malaysia

Huggies Malaysia Background Introduction:

Hi mums! Be part of Huggies Malaysia Facebook page as we discuss everything about babies, family & anything else that matters. https://www.huggies.com.my

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Huggies Malaysia has been advertising and marketing on Facebook for many years. And Huggies Malaysia has placed 25 of ads on the Facebook platform in the last month. In the past few years,Huggies Malaysia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Huggies Malaysia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Huggies Malaysia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Huggies Malaysia.

BigSpy

1.Huggies Malaysia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Huggies Malaysia  Huggies Malaysia  Huggies Malaysia
Page Categories  Baby Goods/Kids Goods  Baby Goods/Kids Goods  Baby Goods/Kids Goods
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Huggies Malaysia Marketing Objectives Analysis: 

Huggies Malaysia has been operating in Baby Goods/Kids Goods for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Huggies Malaysia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Huggies Malaysia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get Huggies at Lazada!  All day offers from 29 – 31 May Huggies Malaysia 
Ad Copy Text   Get your baby Malaysia's fastest absorbing diapers now! Get RM 8 OFF when you purchase Huggies Dry ...  ⏰ 3 DAYS only, grab up to 13% off Huggies with minimum purchase of RM 150 at Lazada! Mommies & Dad...  Looking for the perfect diaper for your Newborn? Huggies® Dry for Newborns is specially designed ...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 122  149  271
Like 198  88  52

Huggies Malaysia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Huggies Malaysia Top 1 ads got 198 likes. Huggies Malaysia uses a sentence with the finishing touch title: “Get Huggies at Lazada!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Huggies Malaysia shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Huggies Malaysia should continue to optimize the ad content.

3.Huggies Malaysia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-04-2020-06-13  2020-05-26-2020-05-27  2020-05-25-2020-05-25
Landing Page Link  https://www.facebook.com/232999323423248/posts/3269008186488998/  https://www.facebook.com/HuggiesMalaysia/?_sref_=3244507318939085&refid=28&_ft_=adid.23845167018660579:qid.6831715113974286068:mf_story_key.-303871972241734460:is_sponsored.1:ei.AI@AQKJsUcucBFGrBWAJDWc7RcD3bVUd_dMqHRcJteW2F_dGPP3YpfuGdMBK__8Dh_tv5Cye2M2_m4T3H14HCurkd8W:top_level_post_id.3244507312272419:content_owner_id_new.232999323423248:call_to_action_type.LEARN_MORE:page_id.232999323423248:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1590631966:filter.h_nor:tds_flgs.3:actrs.232999323423248:page_insights.%7B%22232999323423248%22:%7B%22page_id%22:232999323423248,%22page_id_type%22:%22page%22,%22actor_id%22:232999323423248,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590560659,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3244507312272419%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:232999323423248,%22page_id%22:232999323423248,%22post_id%22:3244507312272419,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/HuggiesMalaysia/?_sref_=3232129126843571&refid=28&_ft_=adid.23844891060930365:qid.6830858650849469781:mf_story_key.-4722120433602193875:is_sponsored.1:ei.AI@AQKlq_WB4NMKKImHQyoWKJQ0SkpP-WW1JuFXtYskEJU7qgHUu-qzkObEI82vak_Hz4uslBQ4i27wOLFB9kFig008:top_level_post_id.3232129120176905:content_owner_id_new.232999323423248:page_id.232999323423248:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1590432822:filter.h_nor:tds_flgs.3:actrs.232999323423248:page_insights.%7B%22232999323423248%22:%7B%22page_id%22:232999323423248,%22page_id_type%22:%22page%22,%22actor_id%22:232999323423248,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590127542,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3232129120176905%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:232999323423248,%22page_id%22:232999323423248,%22post_id%22:3232129120176905,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Huggies Malaysia are successful.

Huggies Malaysia Creative Analysis: 

Huggies Malaysia placed a Image ad in 2020-06-04-2020-06-13, and got 198 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Huggies Malaysia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Indonesian  English  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Huggies Malaysia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Huggies Malaysia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-13  2020-05-26-2020-05-27  2020-05-25-2020-05-25
During  10 days  2 days 1 days 
Like  198  88  52
Share  7  6  0
Comment  3  3  0

Advertising effectiveness is a direct manifestation of advertising. Huggies Malaysia ‘s Top 1 ad received 198 likes, 7 shares, 3 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Huggies Malaysia, helping Huggies Malaysia to grasp the ad data more clearly.