Top Ads on HuffPost Greece

HuffPost Greece Background Introduction:

Η Ελληνική Έκδοση της HuffPost. Blogs, Πολιτική, Κοινωνία, Διεθνές, Τεχνολογία, Viral.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HuffPost Greece has been advertising and marketing on Facebook for many years. And HuffPost Greece has placed 55 of ads on the Facebook platform in the last month. In the past few years,HuffPost Greece has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HuffPost Greece on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HuffPost Greece. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HuffPost Greece.

BigSpy

1.HuffPost Greece Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HuffPost Greece  HuffPost Greece  HuffPost Greece
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HuffPost Greece Marketing Objectives Analysis: 

HuffPost Greece has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HuffPost Greece best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HuffPost Greece Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Γύρω από ένα οικογενειακό τραπέζι χτίζονται οι καλύτερες αναμνήσεις  Τώρα μπορείς να πιεις specialty coffee σε κάψουλα στο σπίτι Launch America: Επιτυχής η εκτόξευση της ιστορικής αποστολής Demo-2 της NASA 
Ad Copy Text  Αυτή τη ρουτίνα και την αποξένωση “σπάνε” τα τραπεζώμ...  Ο καφές-λατρεία της μποέμ Ελλάδας έρχεται τώρα και στο ...  Η εκτόξευση έγινε με επιτυχία, μετά την αναβολή της Τετ...
Link Description  Τρώμε συχνά έξω σε fast food εστιατόρια. Πολλές φορές βιαστικά από πλαστικά ταπεράκια μπροστά από την οθόνη του υπολογιστή στο γραφείο. Άλλες φορές μασάμε παθητικά μπρ....  Ο καφές-λατρεία της μποέμ Ελλάδας έρχεται τώρα και στο σπίτι σου και μάλιστα, σε κάψουλα!  Η εκτόξευση έγινε με επιτυχία, μετά την αναβολή της Τετάρτης.
Website Link  www.huffingtonpost.gr  www.huffingtonpost.gr  www.huffingtonpost.gr
CTA      LEARN_MORE
Text Word Count 201  161  111
Like 1600  204  42

HuffPost Greece Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HuffPost Greece Top 1 ads got 1600 likes. HuffPost Greece uses a sentence with the finishing touch title: “Γύρω από ένα οικογενειακό τραπέζι χτίζονται οι καλύτερες αναμνήσεις”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HuffPost Greece shared 201 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HuffPost Greece should continue to optimize the ad content.

3.HuffPost Greece Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-12-2020-06-18  2020-05-07-2020-06-04  2020-05-30-2020-05-31
Landing Page Link  https://www.huffingtonpost.gr/entry/yero-apo-ena-oikoyeneiako-trapezi-chtizontai-oi-kaleteres-anamneseis_gr_5e69ffb2c5b6dda30fc3b683?9fl&fbclid=IwAR3nM0k91X2p62CpXTdl_tVCmuv5srKhG0qDH3wKgUd2g7qPTASGaq7zycY  https://www.huffingtonpost.gr/entry/tora-mporeis-na-pieis-specialty-coffee-se-kapsoela-sto-spiti_gr_5eb27ad8c5b6f8deb4e9a944?tn&fbclid=IwAR3O0uOY_aUY0EwtHaMapHBiV_Z6k2bMN7haGTcuhN1ar3yo85LGtIkH8zg   https://www.huffingtonpost.gr/entry/launch-america-epiteches-e-ektoxeese-tes-istorikes-apostoles-demo-2-tes-nasa_gr_5ed2ac70c5b6373af7f10bdf?dd4&fbclid=IwAR3L7fsypRAE5fewbBn79WILL9_zQC74sS5vGB3on8O5wxbAWWmGbJELtdU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HuffPost Greece are successful.

HuffPost Greece Creative Analysis: 

HuffPost Greece placed a Image ad in 2020-03-12-2020-06-18, and got 1600 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HuffPost Greece Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Greek  Greek  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HuffPost Greece has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HuffPost Greece Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-12-2020-06-18  2020-05-07-2020-06-04  2020-05-30-2020-05-31
During  99 days  29 days 2 days 
Like  1600  204  42
Share  166  6  5
Comment  40  26  0

Advertising effectiveness is a direct manifestation of advertising. HuffPost Greece ‘s Top 1 ad received 1600 likes, 166 shares, 40 comments in just 99 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HuffPost Greece, helping HuffPost Greece to grasp the ad data more clearly.