Top Ads on HubSpot

HubSpot Background Introduction:

Software de Inbound Marketing que ajuda empresas a atraírem mais clientes potenciais (leads). Aprenda mais sobre HubSpot: br.hubspot.com.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HubSpot has been advertising and marketing on Facebook for many years. And HubSpot has placed 1632 of ads on the Facebook platform in the last month. In the past few years,HubSpot has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HubSpot on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HubSpot. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HubSpot.

BigSpy

1.HubSpot Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HubSpot  HubSpot  HubSpot
Page Categories  Product/Service  School  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HubSpot Marketing Objectives Analysis: 

HubSpot has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HubSpot best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HubSpot Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Free Webinar  WATCH FREE CLASSES Baixe o guia grátis 
Ad Copy Text  Join this webinar to learn the tips and tricks Chargebee uses to run successful Account Based Market...  The most up-to-date, complete and practical brought to you by the founders and top executives of Y...  Instagram para empresas. Obtenha seguidores, crie seu público, defina metas e mensure o sucesso
Link Description  Seats are limited. Register Now  Fortune 500s and leading firms like Google, Uber, Coca-Cola, EY, Deloitte and Microsoft are ditching the status quo and training their teams with ThePowerMBA  Como usar o Instagram para Empresas
Website Link  offers.hubspot.com  apps.facebook.com  br.hubspot.com
CTA  SIGN_UP  LEARN_MORE  LEARN_MORE
Text Word Count 113  573  96
Like 71  114  816

HubSpot Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HubSpot Top 1 ads got 71 likes. HubSpot uses a sentence with the finishing touch title: “Free Webinar”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HubSpot shared 113 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HubSpot should continue to optimize the ad content.

3.HubSpot Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-08-2020-06-20  2020-05-14-2020-06-20  2019-12-04-2020-06-20
Landing Page Link  https://offers.hubspot.com/hubspot-abm-webinar-india  https://apps.facebook.com/login/?next=https://apps.facebook.com/1829444163943758/   https://br.hubspot.com/ofertas/instagram-para-empresas?utm_source=facebook&utm_medium=paid&utm_campaign=Marketing_Leads_PT_LATAM_BRAZIL_InstagramforBusinessPT_Prospecting_typvisits-1P_AllDevices_Ad2_Facebook_Mobile_Feed_fb_6148685101767&utm_term=marketing_PT&hsa_acc=44581710&hsa_cam=6148685101967&hsa_grp=6148685100567&hsa_ad=6148685101767&hsa_src=fb&hsa_net=facebook&hsa_ver=3&fbclid=IwAR2uzcodd9U071Pr500wcD5GGRU6QWoNqFiPu0TBuciUoKgm6RSgTfhnXxk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HubSpot are successful.

HubSpot Creative Analysis: 

HubSpot placed a Image ad in 2020-06-08-2020-06-20, and got 71 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HubSpot Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  United Kingdom,Saudi Arabia  Brazil
Language  English  English  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HubSpot has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HubSpot Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-05-14-2020-06-20  2019-12-04-2020-06-20
During  13 days  38 days 200 days 
Like  71  114  816
Share  0  8  114
Comment  0  7  33

Advertising effectiveness is a direct manifestation of advertising. HubSpot ‘s Top 1 ad received 71 likes, 0 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HubSpot, helping HubSpot to grasp the ad data more clearly.