Top Ads on Howstuffworks

Howstuffworks Background Introduction:

Our team of writers, podcasters and video hosts provide a constant source of easy-to-understand answers and explanations of the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Howstuffworks has been advertising and marketing on Facebook for many years. And Howstuffworks has placed 354 of ads on the Facebook platform in the last month. In the past few years,Howstuffworks has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Howstuffworks on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Howstuffworks. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Howstuffworks.

BigSpy

1.Howstuffworks Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Howstuffworks  Howstuffworks  Howstuffworks
Page Categories  Website  Education Website  Education Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Howstuffworks Marketing Objectives Analysis: 

Howstuffworks has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Howstuffworks best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Howstuffworks Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Facebook App  The True Beauty Addict Quiz Tick Off the Video Games You’ve Played and We’ll Guess Your Age 
Ad Copy Text  This upcoming Friday is Juneteenth, a day that marks the anniversary of when enslaved people in Galv...  Step one is admitting you have a fabulous problem.  ... and your GameStop reward points balance.
Link Description  This upcoming Friday is Juneteenth, a day that marks the anniversary of when enslaved people in Galveston, Texas first learned of their freedom on June 19, 1865 — more than two years *after* the Emancipation Proclamation declared the end of American Slavery. In honor of the freedom this day represents, we've curated 19 ways to start commemorating: 1. Start by learning about this important day in America's history: https://bit.ly/37wqwcD. 2. Celebrate #Juneteenth by supporting Black entrepreneurs across the country or even better, find a Black-owned business in your own neighborhood: https://bit.ly/3fn8MDe. 3. Enjoy art created by Black Americans, such as the Miss Juneteenth film: https://bit.ly/2N0roN6. 4. Share this foodie fact: Red food and drinks are a tradition on Juneteenth as they are a symbol of perseverance: https://nyti.ms/30Idoje. 5. Spread the word: Juneteenth is referred to as Freedom Day or the Black Fourth of July. Learn more from How Stuff Works: https://bit.ly/2MUEHyX. 6, 7 & 8: Get inspiration for your Juneteenth meals from Tabitha Brown, Kwame Onwuachi (https://bit.ly/2ACy5m8) and Ayesha Curry. 9 & 10: Learn more about the genius Black minds behind some of the most common objects in our lives. Like the three light traffic-light invented by Garrett Morgan or the carbon light bulb by Lewis Latimer: https://bit.ly/30AdlGi. 11 & 12: Take some time to listen to Stevie Wonder, the first Black artist to win a Grammy award for album of the year in 1973 (https://spoti.fi/37u9BHW) or listen to this version of the Black National Anthem, Lift Every Voice and Sing (https://bit.ly/30J4JNx) performed by June’s Diary and members of Facebook Groups. 13, 14 & 15: Juneteenth celebrations can’t be stopped. Here are a few examples of how to take your community’s celebration virtual: Juneteenth Week 2020, the Juneteenth Jubilee Live! or the ARA Juneteenth Virtual Art Show. 16. Create a tradition. The 19th is often celebrated in Texas and across the South with parades, bands, BBQ and cups of red punch. 17  N/A  Feeling wise like "The Elder Scrolls"? If so, then it's time to be the "God of War" with this "Outer Worlds" quiz. Just don't take a "Portal" out of here yet, because we're going to guess if your personality is the "Half-Life" of your age!
Website Link  history.howstuffworks.com  play.howstuffworks.com  play.howstuffworks.com
CTA    LEARN_MORE  
Text Word Count 2665  50  44
Like 178108  1  329

Howstuffworks Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Howstuffworks Top 1 ads got 178108 likes. Howstuffworks uses a sentence with the finishing touch title: “Facebook App”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Howstuffworks shared 2665 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Howstuffworks should continue to optimize the ad content.

3.Howstuffworks Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-17-2020-06-19  2020-04-11-2020-04-11  2020-03-31-2020-03-31
Landing Page Link  https://history.howstuffworks.com/american-civil-war/juneteeth.htm  https://play.howstuffworks.com/quiz/the-true-beauty-addict-quiz?acct=act_1942406359397733&utm_medium=paid&utm_source=facebook&asid=23844401762200588&adid=23844401763110588&mkcpgn=8eca641e-79e1-11ea-bc55-0242ac130003   https://play.howstuffworks.com/quiz/tick-off-the-video-games-youve-played-and-well-guess-your-age

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Howstuffworks are successful.

Howstuffworks Creative Analysis: 

Howstuffworks placed a Image ad in 2020-06-17-2020-06-19, and got 178108 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Howstuffworks Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Howstuffworks has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Howstuffworks Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-04-11-2020-04-11  2020-03-31-2020-03-31
During  3 days  1 days 1 days 
Like  178108  1  329
Share  38135  1  77
Comment  10370  0  745

Advertising effectiveness is a direct manifestation of advertising. Howstuffworks ‘s Top 1 ad received 178108 likes, 38135 shares, 10370 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Howstuffworks, helping Howstuffworks to grasp the ad data more clearly.