Top Ads on Houston Zoo

Houston Zoo Background Introduction:

The Houston Zoo provides a fun, unique, and inspirational experience fostering appreciation, knowledge, and care for the natural world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Houston Zoo has been advertising and marketing on Facebook for many years. And Houston Zoo has placed 29 of ads on the Facebook platform in the last month. In the past few years,Houston Zoo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Houston Zoo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Houston Zoo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Houston Zoo.

BigSpy

1.Houston Zoo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Houston Zoo  Houston Zoo  Houston Zoo
Page Categories  Zoo  Zoo  Zoo
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Houston Zoo Marketing Objectives Analysis: 

Houston Zoo has been operating in Zoo for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Houston Zoo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Houston Zoo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We're Now Open  We're Now Open Plan Your Zoo Day 
Ad Copy Text  It's time to head back to the Zoo to see your favorite animals. Online reservations are required for...  It's time to head back to the Zoo to see your favorite animals. Online reservations are required for...  Our meerkat mob is growing! Bring your family to the Zoo and see them in action.
Link Description  Get Your Tickets Online  Get Your Tickets Online  Get Tickets
Website Link  www.houstonzoo.org  www.houstonzoo.org  www.houstonzoo.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 120  120  80
Like 207  1088  318

Houston Zoo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Houston Zoo Top 1 ads got 207 likes. Houston Zoo uses a sentence with the finishing touch title: “We're Now Open”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Houston Zoo shared 120 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Houston Zoo should continue to optimize the ad content.

3.Houston Zoo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-27-2020-06-18  2020-05-29-2020-06-16  2020-03-01-2020-03-13
Landing Page Link  https://www.houstonzoo.org/were-ready-to-welcome-you-back-to-the-zoo/?utm_source=facebook&utm_medium=cpc&utm_campaign=covid20  https://www.houstonzoo.org/were-ready-to-welcome-you-back-to-the-zoo/?utm_source=facebook&utm_medium=cpc&utm_campaign=covid20   https://www.houstonzoo.org/plan-your-visit/prices-and-discounts/?utm_source=facebook&utm_medium=cpc&utm_campaign=Daytime20

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Houston Zoo are successful.

Houston Zoo Creative Analysis: 

Houston Zoo placed a Image ad in 2020-05-27-2020-06-18, and got 207 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Houston Zoo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  English  English  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Houston Zoo has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Houston Zoo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-18  2020-05-29-2020-06-16  2020-03-01-2020-03-13
During  23 days  19 days 13 days 
Like  207  1088  318
Share  22  85  29
Comment  21  81  38

Advertising effectiveness is a direct manifestation of advertising. Houston Zoo ‘s Top 1 ad received 207 likes, 22 shares, 21 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Houston Zoo, helping Houston Zoo to grasp the ad data more clearly.