Top Ads on Houston Rockets

Houston Rockets Background Introduction:

The Official Facebook Page of the Houston Rockets

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Houston Rockets has been advertising and marketing on Facebook for many years. And Houston Rockets has placed 115 of ads on the Facebook platform in the last month. In the past few years,Houston Rockets has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Houston Rockets on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Houston Rockets. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Houston Rockets.

BigSpy

1.Houston Rockets Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Houston Rockets  Houston Rockets  Houston Rockets
Page Categories  Sports Team  Sports Team  Sports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Houston Rockets Marketing Objectives Analysis: 

Houston Rockets has been operating in Sports Team for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Houston Rockets best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Houston Rockets Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Houston Rockets  Houston Rockets Houston Rockets 
Ad Copy Text  Think you can hit a better trick shot than Clutch "The Rockets Bear"? Show us your most impressive s...   CHAMPS #FlashbackFriday | Kroger  : Olajuwon vs Ewing : Madison Square Garden, New York, New York : 1994 NBA Finals #TBT | #ProudHist...
Link Description  N/A   CHAMPS #FlashbackFriday | Kroger  : Olajuwon vs Ewing : Madison Square Garden, New York, New York : 1994 NBA Finals #TBT | #ProudHistoryBrightFuture
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 330  35  115
Like 48  5697  1854

Houston Rockets Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Houston Rockets Top 1 ads got 48 likes. Houston Rockets uses a sentence with the finishing touch title: “Houston Rockets”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Houston Rockets shared 330 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Houston Rockets should continue to optimize the ad content.

3.Houston Rockets Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-17-2020-06-17  2020-06-12-2020-06-13  2020-06-11-2020-06-11
Landing Page Link  https://www.facebook.com/17729777319/posts/10158516300392320/  https://www.facebook.com/houstonrockets/?refid=7&_ft_=qid.6837562385795475174:mf_story_key.-8940107321526516305:top_level_post_id.10158498349992320:content_owner_id_new.17729777319:page_id.17729777319:src.22:photo_id.10158498348902320:story_location.5:story_attachment_style.photo:view_time.1591994051:filter.h_nor:tds_flgs.3:actrs.17729777319:page_insights.%7B%2217729777319%22:%7B%22page_id%22:17729777319,%22page_id_type%22:%22page%22,%22actor_id%22:17729777319,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591981201,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158498349992320%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:17729777319,%22page_id%22:17729777319,%22post_id%22:10158498349992320,%22role%22:1,%22share_id%22:0%7D%5D%7D,%2260686173217%22:%7B%22page_id%22:60686173217,%22page_id_type%22:%22page%22,%22actor_id%22:17729777319,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22role%22:24,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:17729777319,%22page_id%22:60686173217,%22role%22:8%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/17729777319/posts/10158493797897320/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Houston Rockets are successful.

Houston Rockets Creative Analysis: 

Houston Rockets placed a Video ad in 2020-06-17-2020-06-17, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Houston Rockets Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  China,Philippines  China
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Houston Rockets has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Houston Rockets Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-17  2020-06-12-2020-06-13  2020-06-11-2020-06-11
During  1 days  2 days 1 days 
Like  48  5697  1854
Share  1  487  162
Comment  2  91  54

Advertising effectiveness is a direct manifestation of advertising. Houston Rockets ‘s Top 1 ad received 48 likes, 1 shares, 2 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Houston Rockets, helping Houston Rockets to grasp the ad data more clearly.