Top Ads on Houston Grand Opera

Houston Grand Opera Background Introduction:

HGO is an award-winning opera company based in Houston, TX that celebrates diversity and innovation.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Houston Grand Opera has been advertising and marketing on Facebook for many years. And Houston Grand Opera has placed 26 of ads on the Facebook platform in the last month. In the past few years,Houston Grand Opera has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Houston Grand Opera on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Houston Grand Opera. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Houston Grand Opera.

BigSpy

1.Houston Grand Opera Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Houston Grand Opera  Houston Grand Opera  Houston Grand Opera
Page Categories  Performing Arts  Performing Arts  Performing Arts
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Houston Grand Opera Marketing Objectives Analysis: 

Houston Grand Opera has been operating in Performing Arts for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Houston Grand Opera best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Houston Grand Opera Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Costume Heros  A Message from Music and Artistic Director Patrick Summers Secure Your Seats At HGO 
Ad Copy Text  In continuance of the #HGOFamily using their artistic talents to lend a helping hand, the costume de...  In times like these, music brings more than enjoyment, but also solace and comfort. We hope that you...  Secure your seat at the best price to all seven groundbreaking productions of the 2019-20 season! Sa...
Link Description  N/A  N/A  
Website Link  www.facebook.com  www.facebook.com  www.houstongrandopera.org
CTA      SUBSCRIBE
Text Word Count 258  157  214
Like 684  421  0

Houston Grand Opera Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Houston Grand Opera Top 1 ads got 684 likes. Houston Grand Opera uses a sentence with the finishing touch title: “Costume Heros”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Houston Grand Opera shared 258 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Houston Grand Opera should continue to optimize the ad content.

3.Houston Grand Opera Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-04-04-2020-04-05  2020-03-30-2020-03-30  2019-04-22-2019-04-25
Landing Page Link  https://www.facebook.com/houstongrandopera/?_vref_=146062146817496&refid=7&_ft_=adid.23844433061890361:qid.6811768642289323858:mf_story_key.-5671723731010770969:is_sponsored.1:ei.AI@AQLktrNJn5iWulw5YBUaaXcEH1yxs09fPKVuDR4GaHA44sxm7qYLj1Z6KM49MPZ4kkstiVmGN-FCksg3n8QhSuhP:top_level_post_id.10158133649179758:content_owner_id_new.112472199757:page_id.112472199757:src.22:photo_id.146062146817496:story_location.5:story_attachment_style.video_autoplay:view_time.1585988477:filter.h_nor:tds_flgs.3:actrs.112472199757:page_insights.%7B%22112472199757%22:%7B%22page_id%22:112472199757,%22actor_id%22:112472199757,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1585689331,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158133649179758%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:112472199757,%22page_id%22:112472199757,%22post_id%22:10158133649179758,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R  https://www.facebook.com/houstongrandopera/videos/672383126911666/   https://www.houstongrandopera.org/Subscribe

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Houston Grand Opera are successful.

Houston Grand Opera Creative Analysis: 

Houston Grand Opera placed a Video ad in 2020-04-04-2020-04-05, and got 684 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Houston Grand Opera Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  Portuguese  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Houston Grand Opera has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Houston Grand Opera Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-04-2020-04-05  2020-03-30-2020-03-30  2019-04-22-2019-04-25
During  2 days  1 days 4 days 
Like  684  421  0
Share  173  89  0
Comment  96  44  0

Advertising effectiveness is a direct manifestation of advertising. Houston Grand Opera ‘s Top 1 ad received 684 likes, 173 shares, 96 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Houston Grand Opera, helping Houston Grand Opera to grasp the ad data more clearly.