Top Ads on Housing Foundation

Housing Foundation Background Introduction:

Here at Housing Foundation NZ our goal is to relieve poverty in New Zealand by providing or assisting with affordable housing for low income persons and households.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Housing Foundation has been advertising and marketing on Facebook for many years. And Housing Foundation has placed 23 of ads on the Facebook platform in the last month. In the past few years,Housing Foundation has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Housing Foundation on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Housing Foundation. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Housing Foundation.

BigSpy

1.Housing Foundation Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Housing Foundation  Housing Foundation  Housing Foundation
Page Categories  Government Organization  Charity Organization  Charity Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Housing Foundation Marketing Objectives Analysis: 

Housing Foundation has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Housing Foundation best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Housing Foundation Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pakistan Housing Authority Foundation  N/A N/A 
Ad Copy Text  کرونا وباء اور لاک ڈاؤن کے پیش نظر ممبر شپ کی تاریخ کو 1...  no setting  no setting
Link Description  کرونا وباء اور لاک ڈاؤن کے پیش نظر ممبر شپ کی تاریخ کو 15 مئ 2020 تک بڑھا دی جاتی ہے۔  N/A  N/A
Website Link  www.facebook.com  www.SheenHousing.org  www.SheenHousing.org
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 147  0  0
Like 5485  0  0

Housing Foundation Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Housing Foundation Top 1 ads got 5485 likes. Housing Foundation uses a sentence with the finishing touch title: “Pakistan Housing Authority Foundation”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Housing Foundation shared 147 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Housing Foundation should continue to optimize the ad content.

3.Housing Foundation Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-07-2020-06-18  2020-05-06-2020-05-30  2020-05-27-2020-05-30
Landing Page Link  https://www.facebook.com/1877771218971480/posts/3053996751348915/  https://sheenhousing.org/   https://sheenhousing.org/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Housing Foundation are successful.

Housing Foundation Creative Analysis: 

Housing Foundation placed a Image ad in 2020-05-07-2020-06-18, and got 5485 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Housing Foundation Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  Urdu  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Housing Foundation has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Housing Foundation Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-18  2020-05-06-2020-05-30  2020-05-27-2020-05-30
During  43 days  25 days 4 days 
Like  5485  0  0
Share  560  0  0
Comment  716  0  0

Advertising effectiveness is a direct manifestation of advertising. Housing Foundation ‘s Top 1 ad received 5485 likes, 560 shares, 716 comments in just 43 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Housing Foundation, helping Housing Foundation to grasp the ad data more clearly.