Top Ads on House of Colour

House of Colour Background Introduction:

est.1985c and still providing the best; we are recognised globally as creators of empowered, authentic and visible people through Colour and Style.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

House of Colour has been advertising and marketing on Facebook for many years. And House of Colour has placed 12 of ads on the Facebook platform in the last month. In the past few years,House of Colour has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for House of Colour on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for House of Colour. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from House of Colour.


1.House of Colour Top 3 Ads Basic Understanding

   top1  top2  top3
Name  House of Colour  House of Colour  House of Colour
Page Categories  Image Consultant  Image Consultant  Image Consultant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

House of Colour Marketing Objectives Analysis: 

House of Colour has been operating in Image Consultant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. House of Colour best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.House of Colour Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Why a wardrobe Spring clean makes you feel wonderful  House of Colour House of Colour 
Ad Copy Text  Everyone deserves a wonderful wardrobe of clothes! Read our latest blog on why spring cleaning your ...  #TransformationTuesday Karen Blanc's client Betsy (consultant for Oakland Nebraska) radiates in her ...  4 Seasons in 1 day! Congratulations to our newest colour consultant graduates who completed their tr...
Link Description  House of Colour  #TransformationTuesday Karen Blanc's client Betsy (consultant for Oakland Nebraska) radiates in her perfect lipstick and blusher. #90secondmakeup #knowyourwowcolours  4 Seasons in 1 day! Congratulations to our newest colour consultant graduates who completed their training. They had snow, sleet, rain, high winds, bright sunshine on and off throughout their last day and each of our 4 seasons were represented by the trainees. Maybe a training first! If you would like to find out more about training with us, call 01923211188 or email or why not come along to one of our Discovery Days, next one in Worcester on the 14th June. L-R Sandra Ebbetts joins the Rickmansworth/Northwood/Stanmore franchise, Darcie Zauha joins North West Omaha, Nebraska, Hilary Cryer joins the Farnham/Fleet/Farnborough/Frimley franchise, and Tracy Grant-Wilson joins the Winchester franchise.
Website Link
Text Word Count 243  165  733
Like 41  57  24

House of Colour Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. House of Colour Top 1 ads got 41 likes. House of Colour uses a sentence with the finishing touch title: “Why a wardrobe Spring clean makes you feel wonderful”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. House of Colour shared 243 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. House of Colour should continue to optimize the ad content.

3.House of Colour Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-05-01-2019-05-07  2019-04-29-2019-05-07  2019-05-06-2019-05-07
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by House of Colour are successful.

House of Colour Creative Analysis: 

House of Colour placed a Image ad in 2019-05-01-2019-05-07, and got 41 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.House of Colour Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

House of Colour has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.House of Colour Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-01-2019-05-07  2019-04-29-2019-05-07  2019-05-06-2019-05-07
During  7 days  9 days 2 days 
Like  41  57  24
Share  29  4  0
Comment  3  0  5

Advertising effectiveness is a direct manifestation of advertising. House of Colour ‘s Top 1 ad received 41 likes, 29 shares, 3 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for House of Colour, helping House of Colour to grasp the ad data more clearly.