Top Ads on Hourglass Cosmetics

Hourglass Cosmetics Background Introduction:

Luxury Performance Makeup

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hourglass Cosmetics has been advertising and marketing on Facebook for many years. And Hourglass Cosmetics has placed 86 of ads on the Facebook platform in the last month. In the past few years,Hourglass Cosmetics has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hourglass Cosmetics on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hourglass Cosmetics. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hourglass Cosmetics.

BigSpy

1.Hourglass Cosmetics Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hourglass Cosmetics  Hourglass Cosmetics  Hourglass Cosmetics
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Hourglass Cosmetics Marketing Objectives Analysis: 

Hourglass Cosmetics has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hourglass Cosmetics best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hourglass Cosmetics Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.hourglasscosmetics.co.uk  www.hourglasscosmetics.com  www.hourglasscosmetics.co.uk
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Hourglass Cosmetics Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hourglass Cosmetics Top 1 ads got 0 likes. Hourglass Cosmetics uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hourglass Cosmetics shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hourglass Cosmetics should continue to optimize the ad content.

3.Hourglass Cosmetics Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Others  Others  Others
Ad Time   2020-05-20-2020-06-01  2020-05-18-2020-05-23  2020-05-20-2020-05-23
Landing Page Link  https://www.hourglasscosmetics.co.uk/products/ambient-metallic-strobe-lighting-palette?utm_source=fb-ig&utm_medium=paid-social&utm_campaign=ambient-metallic-launch&utm_content=ambient-metallic-launch  https://www.hourglasscosmetics.com/pages/veil-collection?utm_source=fb-ig&utm_medium=paid-social&utm_campaign=veil-collection&utm_content=veil-collection-a-launch   https://www.hourglasscosmetics.co.uk/products/ambient-metallic-strobe-lighting-palette?utm_source=fb-ig&utm_medium=paid-social&utm_campaign=ambient-metallic-launch&utm_content=ambient-metallic-launch

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hourglass Cosmetics are successful.

Hourglass Cosmetics Creative Analysis: 

Hourglass Cosmetics placed a Others ad in 2020-05-20-2020-06-01, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hourglass Cosmetics Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  N/A  N/A
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hourglass Cosmetics has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hourglass Cosmetics Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-01  2020-05-18-2020-05-23  2020-05-20-2020-05-23
During  13 days  6 days 4 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Hourglass Cosmetics ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hourglass Cosmetics, helping Hourglass Cosmetics to grasp the ad data more clearly.