Top Ads on Hoteles City Express

Hoteles City Express Background Introduction:

"Todo lo que importa"

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hoteles City Express has been advertising and marketing on Facebook for many years. And Hoteles City Express has placed 103 of ads on the Facebook platform in the last month. In the past few years,Hoteles City Express has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hoteles City Express on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hoteles City Express. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hoteles City Express.

BigSpy

1.Hoteles City Express Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hoteles City Express  Hoteles City Express  Hoteles City Express
Page Categories  Hotel Resort  Hotel Resort  Hotel Resort
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hoteles City Express Marketing Objectives Analysis: 

Hoteles City Express has been operating in Hotel Resort for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hoteles City Express best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hoteles City Express Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  La mejor experiencia de viaje  Hoteles City Express Hoteles City Express 
Ad Copy Text  Logre sus objetivos en cada viaje de negocios. En Hoteles City Express tiene Todo lo que Importa par...  ¡Disfruta de un 3x2 en tu hospedaje! Reserva dos noches en fin de semana y obtén la tercera de cor...  ¡Los mejores destinos de México te esperan! Este #BlackFriday reserva con 25% de descuento.
Link Description  Más de 150 hoteles  Ver hoteles Participantes  Más de 100 hoteles participantes
Website Link  www.cityexpress.com  www.cityexpress.com  www.cityexpress.com
CTA  LEARN_MORE  BOOK_TRAVEL  LEARN_MORE
Text Word Count 111  107  93
Like 133  0  5

Hoteles City Express Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hoteles City Express Top 1 ads got 133 likes. Hoteles City Express uses a sentence with the finishing touch title: “La mejor experiencia de viaje”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hoteles City Express shared 111 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hoteles City Express should continue to optimize the ad content.

3.Hoteles City Express Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2019-11-08-2020-03-07  2020-02-18-2020-02-18  2019-11-28-2019-11-29
Landing Page Link  https://www.cityexpress.com/latinoamerica  https://www.cityexpress.com/promociones/3x2?utm_source=facebook&utm_medium=cpc&utm_campaign=fb_cityexpress_latam_do_auct_conv_3x2&utm_content=fb_cityexpress_latam_do_auct_conv_3x2_rmk_listas_sp_1&utm_placement=Facebook_Mobile_Feed   https://www.cityexpress.com/promociones/ofertas-black-friday

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hoteles City Express are successful.

Hoteles City Express Creative Analysis: 

Hoteles City Express placed a Video ad in 2019-11-08-2020-03-07, and got 133 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hoteles City Express Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hoteles City Express has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hoteles City Express Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-08-2020-03-07  2020-02-18-2020-02-18  2019-11-28-2019-11-29
During  121 days  1 days 2 days 
Like  133  0  5
Share  13  0  0
Comment  6  0  0

Advertising effectiveness is a direct manifestation of advertising. Hoteles City Express ‘s Top 1 ad received 133 likes, 13 shares, 6 comments in just 121 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hoteles City Express, helping Hoteles City Express to grasp the ad data more clearly.