Top Ads on Horze

Horze Background Introduction:

Horze is a global equestrian equipment company with the goal of improving the lives of riders and their horses. It's a lifestyle.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Horze has been advertising and marketing on Facebook for many years. And Horze has placed 296 of ads on the Facebook platform in the last month. In the past few years,Horze has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Horze on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Horze. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Horze.

BigSpy

1.Horze Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Horze  Horze  Horze
Page Categories  Pet Supplies  Pet Supplies  Pet Supplies
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Horze Marketing Objectives Analysis: 

Horze has been operating in Pet Supplies for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Horze best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Horze Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stoppa insekterna  Malibu Collection Letnia kolekcja Horze Malibu 
Ad Copy Text  Spara 15 % på allt flugskydd från Horze och B Vertigo????  Spara 30 %! Horze Malibu sommarkollektion Matcha med din häst i härliga pasteller  Zaoszczędź 30%! Letnia kolekcja Horze Malibu! Dopasuj się do swojego konia w pięknych pastelach
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 59  83  99
Like 4  23  34

Horze Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Horze Top 1 ads got 4 likes. Horze uses a sentence with the finishing touch title: “Stoppa insekterna”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Horze shared 59 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Horze should continue to optimize the ad content.

3.Horze Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-14-2020-06-17  2020-06-07-2020-06-13  2020-06-07-2020-06-11
Landing Page Link  https://www.facebook.com/horze.horse.equipment/videos/731238481025743/  https://www.facebook.com/horze.horse.equipment/videos/570767533839800/   https://www.facebook.com/horze.horse.equipment/?_sref_=10163635611020577&refid=28&_ft_=adid.23844741129460512:qid.6837285975407729135:mf_story_key.-8399486054252515759:is_sponsored.1:ei.AI@AQJcIVz_ApZxqT0r0giHBic4o7KujQEcKWFpKHpAACOB45N6p6y4EPkU2Xsh9jn6U-KdKMIi0K69rMhWIEqbx1mN:top_level_post_id.10163635611015577:content_owner_id_new.201961320576:call_to_action_type.LEARN_MORE:page_id.201961320576:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1591929255:filter.h_nor:tds_flgs.3:actrs.201961320576:page_insights.%7B%22201961320576%22:%7B%22page_id%22:201961320576,%22page_id_type%22:%22page%22,%22actor_id%22:201961320576,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591623739,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10163635611015577%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:201961320576,%22page_id%22:201961320576,%22post_id%22:10163635611015577,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Horze are successful.

Horze Creative Analysis: 

Horze placed a Video ad in 2020-06-14-2020-06-17, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Horze Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Portugal  N/A
Language  Swedish  French  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Horze has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Horze Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-17  2020-06-07-2020-06-13  2020-06-07-2020-06-11
During  4 days  7 days 5 days 
Like  4  23  34
Share  1  1  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Horze ‘s Top 1 ad received 4 likes, 1 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Horze, helping Horze to grasp the ad data more clearly.