Top Ads on Horses of Iceland

Horses of Iceland Background Introduction:

Horses of Iceland - bring you closer to nature

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Horses of Iceland has been advertising and marketing on Facebook for many years. And Horses of Iceland has placed 6 of ads on the Facebook platform in the last month. In the past few years,Horses of Iceland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Horses of Iceland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Horses of Iceland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Horses of Iceland.

BigSpy

1.Horses of Iceland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Horses of Iceland  Horses of Iceland  Horses of Iceland
Page Categories  Equestrian Center  Equestrian Center  Equestrian Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Horses of Iceland Marketing Objectives Analysis: 

Horses of Iceland has been operating in Equestrian Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Horses of Iceland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Horses of Iceland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Icelandic (Horse) Art Competition  Win a trip to Iceland! Horses of Iceland 
Ad Copy Text  Horses of Iceland, the Icelandic Embassy Berlin and IPZV e.V., the Icelandic horse association in Ge...  We have created a video contest for you in order to celebrate the Day of the Icelandic Horse on May ...  On May 1st, we celebrate the Day of the Icelandic Horse. We would like to encourage all of you, wher...
Link Description  Art · 208 people  N/A  On May 1st, we celebrate the Day of the Icelandic Horse. We would like to encourage all of you, wherever you are, to acknowledge our beloved four-legged friends on that day. Let’s be honest: Don’t we all love to talk about our horses? Take this day as a chance to invite family and friends to your stable and tell them about the Horses of Iceland. Maybe you would even like to host an “open stable”? You can find lots of informational material on our website and we even created a document for you to advertise your plans for May 1st! https://www.horsesoficeland.is/about/publications Whatever it is you do on this day, use #horsesoficeland so we can follow your adventure :) We are very excited to see what you are up to and have prepared a special surprise for you! Stay tuned, there will be more information tomorrow! photo by Christiane Slawik Photography
Website Link  www.horsesoficeland.is  www.facebook.com  www.facebook.com
CTA  EVENT_RSVP    
Text Word Count 926  494  869
Like 164  246  373

Horses of Iceland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Horses of Iceland Top 1 ads got 164 likes. Horses of Iceland uses a sentence with the finishing touch title: “Icelandic (Horse) Art Competition”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Horses of Iceland shared 926 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Horses of Iceland should continue to optimize the ad content.

3.Horses of Iceland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-26-2020-06-16  2019-04-17-2019-04-23  2019-04-16-2019-04-23
Landing Page Link  https://www.horsesoficeland.is/about/news/art-contest-in-celebration-of-the-day-of-the-icelandic-horse/1196  https://www.facebook.com/horsesoficeland/videos/2387487758148535/   https://www.facebook.com/1503182459990180/posts/1987442148230873/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Horses of Iceland are successful.

Horses of Iceland Creative Analysis: 

Horses of Iceland placed a Image ad in 2020-05-26-2020-06-16, and got 164 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Horses of Iceland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  France,Germany,Norway...  United States,Canada,United Kingdom...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Horses of Iceland has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Horses of Iceland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-16  2019-04-17-2019-04-23  2019-04-16-2019-04-23
During  22 days  7 days 8 days 
Like  164  246  373
Share  3  90  43
Comment  3  25  8

Advertising effectiveness is a direct manifestation of advertising. Horses of Iceland ‘s Top 1 ad received 164 likes, 3 shares, 3 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Horses of Iceland, helping Horses of Iceland to grasp the ad data more clearly.