Top Ads on Horizn Studios

Horizn Studios Background Introduction:

We believe in fusing smart technology with smart design to meet the needs of today’s tech-savvy digital nomads. We develop forward-thinking luggage and travel essentials at a smart price, to make your journey effortless from the start. #LetsGoFurther

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Horizn Studios has been advertising and marketing on Facebook for many years. And Horizn Studios has placed 53 of ads on the Facebook platform in the last month. In the past few years,Horizn Studios has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Horizn Studios on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Horizn Studios. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Horizn Studios.

BigSpy

1.Horizn Studios Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Horizn Studios  Horizn Studios  Horizn Studios
Page Categories  Bags/Luggage  Bags/Luggage  Bags/Luggage
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Horizn Studios Marketing Objectives Analysis: 

Horizn Studios has been operating in Bags/Luggage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Horizn Studios best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Horizn Studios Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Minimalistisches Design, maximale Features  Minimalistisches Design, maximale Features Minimalistisches Design, maximale Features 
Ad Copy Text  Smart luggage – designed for the digital age of travel. With five-year warranty and a 100-day risk...  High-Performance Rucksäcke für urbane Nomaden. Smart unterwegs für deine täglichen Abenteuer - m...  -
Link Description  N/A  N/A  N/A
Website Link  horizn-studios.co.uk  horizn-studios.com  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 133  118  115
Like 136  89  305

Horizn Studios Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Horizn Studios Top 1 ads got 136 likes. Horizn Studios uses a sentence with the finishing touch title: “Minimalistisches Design, maximale Features”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Horizn Studios shared 133 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Horizn Studios should continue to optimize the ad content.

3.Horizn Studios Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-27-2020-06-11  2019-08-20-2020-05-06  2020-01-21-2020-03-08
Landing Page Link  https://horizn-studios.co.uk/en/collections/luggage/  https://horizn-studios.com/de/collections/taschen/rucksaecke/   https://www.facebook.com/382346908617587/posts/1322409751277960/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Horizn Studios are successful.

Horizn Studios Creative Analysis: 

Horizn Studios placed a Video ad in 2020-05-27-2020-06-11, and got 136 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Horizn Studios Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Horizn Studios has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Horizn Studios Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-11  2019-08-20-2020-05-06  2020-01-21-2020-03-08
During  16 days  261 days 48 days 
Like  136  89  305
Share  19  6  40
Comment  9  4  43

Advertising effectiveness is a direct manifestation of advertising. Horizn Studios ‘s Top 1 ad received 136 likes, 19 shares, 9 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Horizn Studios, helping Horizn Studios to grasp the ad data more clearly.