Top Ads on Hopper
Hopper Background Introduction:
Hopper uses big data to predict when you should buy your flights and hotels. The app will notify you when prices drop and offers the fastest way to book your travel. It takes only a few taps and a swipe to book in the app.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Hopper has been advertising and marketing on Facebook for many years. And Hopper has placed 768 of ads on the Facebook platform in the last month. In the past few years,Hopper has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Hopper on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hopper. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hopper.
1.Hopper Top 3 Ads Basic Understanding
|Page Categories||Vitamins/Supplements||Commercial Equipment||Commercial Equipment|
Hopper Marketing Objectives Analysis:
Hopper has been operating in Vitamins/Supplements for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hopper best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Hopper Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Guilherme Roveri||Highway Driven||Prestige Trailers|
|Ad Copy Text||Garanta agora os suplementos Hopper Nutrition, feito para atletas e praticantes de CrossFit.||no setting||no setting|
|Text Word Count||92||0||0|
Hopper Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Hopper Top 1 ads got 0 likes. Hopper uses a sentence with the finishing touch title: “Guilherme Roveri”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Hopper shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hopper should continue to optimize the ad content.
3.Hopper Top 3 Ads Creative Selection
|Landing Page Link||https://www.hoppernutrition.com.br/legging-hopper-forge-branca/p?idsku=1000598&fbclid=IwAR3rjckFdDouVAKcmg2qJT9LCp-xy4s0ycfRIkygMe1bjIZt887mlMdJ2HI||https://prestigetrailers.com/hoppers/?utm_source=Facebook&utm_medium=Social&utm_campaign=2020+Website+Clicks+(C1)&utm_content=04/2020+-+Prospecting+General+Interest+Hoppers+Carousel||https://prestigetrailers.com/build?utm_source=Facebook&utm_medium=Social&utm_campaign=2020+Build+&+Configure+(C1)&utm_content=04/2020+-+Prospecting+General+Interest+Hoppers+Carousel|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hopper are successful.
Hopper Creative Analysis:
Hopper placed a Carousel ad in 2020-04-28-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Hopper Top 3 Ads Audience Analysis:
|Country||N/A||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Hopper has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Hopper Top 3 Ads Performance Display
|During||52 days||21 days||68 days|
Advertising effectiveness is a direct manifestation of advertising. Hopper ‘s Top 1 ad received 0 likes, 1 shares, 0 comments in just 52 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hopper, helping Hopper to grasp the ad data more clearly.