Top Ads on Hootsuite

Hootsuite Background Introduction:

We are the world’s most widely used social relationship platform, with more than 16 million users in 175+ countries worldwide.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hootsuite has been advertising and marketing on Facebook for many years. And Hootsuite has placed 1481 of ads on the Facebook platform in the last month. In the past few years,Hootsuite has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hootsuite on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hootsuite. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hootsuite.


1.Hootsuite Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hootsuite  Hootsuite  Hootsuite
Page Categories  Internet Company  Internet Company  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Hootsuite Marketing Objectives Analysis: 

Hootsuite has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hootsuite best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hootsuite Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Take the Free Assessment  Sign up for your free 30 day trial Try Hootsuite Free for 30 Days! 
Ad Copy Text  How well is your organization harnessing the power of social media? Find out with a complimentary so...  Schedule, plan and analyse social media campaigns in a few clicks with Hootsuite.  The Best Way to Manage Social.
Link Description  Advance your social strategy.  With our new and improved features, Hootsuite helps you do more on social.  Join over 18 million professionals with the best tools to manage social media.
Website Link
Text Word Count 125  81  30
Like 18  6  8

Hootsuite Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hootsuite Top 1 ads got 18 likes. Hootsuite uses a sentence with the finishing touch title: “Take the Free Assessment”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hootsuite shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hootsuite should continue to optimize the ad content.

3.Hootsuite Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-05-2020-06-18  2020-05-03-2020-06-18  2020-04-14-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hootsuite are successful.

Hootsuite Creative Analysis: 

Hootsuite placed a Image ad in 2020-06-05-2020-06-18, and got 18 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hootsuite Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  India  United Arab Emirates,Czech
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hootsuite has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hootsuite Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-18  2020-05-03-2020-06-18  2020-04-14-2020-06-18
During  14 days  47 days 66 days 
Like  18  6  8
Share  3  1  1
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Hootsuite ‘s Top 1 ad received 18 likes, 3 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hootsuite, helping Hootsuite to grasp the ad data more clearly.