Top Ads on Honkai Impact 3

Honkai Impact 3 Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Honkai Impact 3 has been advertising and marketing on Facebook for many years. And Honkai Impact 3 has placed 654 of ads on the Facebook platform in the last month. In the past few years,Honkai Impact 3 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Honkai Impact 3 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Honkai Impact 3. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Honkai Impact 3.

BigSpy

1.Honkai Impact 3 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Honkai Impact 3  Honkai Impact 3  Honkai Impact 3
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Honkai Impact 3 Marketing Objectives Analysis: 

Honkai Impact 3 has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Honkai Impact 3 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Honkai Impact 3 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Come and check out your goddess waifu!  Mau đến với thế giới làm đẹp của Bà xã Khang Khang đi!~ 崩坏之下,你将如何抉择人类命运? 
Ad Copy Text  Pre-rendered cutscenes? Nope, actual in-game footage! New dynamic lighting and destructible environm...  Pre-rendered cutscenes? Nope, actual in-game footage! [A Post-Honkai Odyssey]——Redefining comba...  -
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  DOWNLOAD  INSTALL_MOBILE_APP  DOWNLOAD
Text Word Count 164  124  119
Like 990  8  783

Honkai Impact 3 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Honkai Impact 3 Top 1 ads got 990 likes. Honkai Impact 3 uses a sentence with the finishing touch title: “Come and check out your goddess waifu!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Honkai Impact 3 shared 164 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Honkai Impact 3 should continue to optimize the ad content.

3.Honkai Impact 3 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-04-02-2020-06-17  2020-06-10-2020-06-14  2020-03-28-2020-06-01
Landing Page Link  https://play.google.com/store/apps/details?id=com.miHoYo.bh3oversea&fbclid=IwAR39rlC9GoW3331i-hwsdJ4KmN_pfMX6MpBTYNQyOfC8ue4R8eYouoRziFk  http://play.google.com/store/apps/details?id=com.miHoYo.bh3oversea   http://play.google.com/store/apps/details?id=com.miHoYo.bh3oversea

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Honkai Impact 3 are successful.

Honkai Impact 3 Creative Analysis: 

Honkai Impact 3 placed a Carousel ad in 2020-04-02-2020-06-17, and got 990 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Honkai Impact 3 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia,Vietnam  Philippines  Indonesia,Philippines
Language  English  Vietnamese  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Honkai Impact 3 has the best conversion in Indonesia,Vietnam, and can advertise more in Indonesia,Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Honkai Impact 3 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-02-2020-06-17  2020-06-10-2020-06-14  2020-03-28-2020-06-01
During  77 days  5 days 66 days 
Like  990  8  783
Share  44  0  55
Comment  60  0  28

Advertising effectiveness is a direct manifestation of advertising. Honkai Impact 3 ‘s Top 1 ad received 990 likes, 44 shares, 60 comments in just 77 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Honkai Impact 3, helping Honkai Impact 3 to grasp the ad data more clearly.