Top Ads on Hong Leong Bank

Hong Leong Bank Background Introduction:

Welcome to the Official Facebook Page of Hong Leong Bank (HLB) and Hong Leong Islamic Bank (HLISB). HQ: Menara Hong Leong, No.6 Jalan Damanlela, Bukit Damansara, Kuala Lumpur. Customer Service Contact Centre : 03 7626 8899 Media Contact No : 03 2081 8888

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hong Leong Bank has been advertising and marketing on Facebook for many years. And Hong Leong Bank has placed 97 of ads on the Facebook platform in the last month. In the past few years,Hong Leong Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hong Leong Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hong Leong Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hong Leong Bank.


1.Hong Leong Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hong Leong Bank  Hong Leong Bank  Hong Leong Bank
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hong Leong Bank Marketing Objectives Analysis: 

Hong Leong Bank has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hong Leong Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hong Leong Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Copy Text  100% THAO TÁC MỞ ONLINE - NHẬN THẺ VISA "OFFLINE" TẬN TAY Mở thẻ ngay tại: https://b...  0 ĐỒNG ĐA CHI PHÍ - NGẠI GÌ KHÔNG ĐĂNG KÍ Khi mở thẻ visa ghi nợ bạn còn thao t...  -
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 552  779  650
Like 6  1  26

Hong Leong Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hong Leong Bank Top 1 ads got 6 likes. Hong Leong Bank uses a sentence with the finishing touch title: “100% THAO TÁC MỞ ONLINE - NHẬN THẺ VISA "OFFLINE" TẬN TAY”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hong Leong Bank shared 552 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hong Leong Bank should continue to optimize the ad content.

3.Hong Leong Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-17  2020-06-11-2020-06-15  2020-05-19-2020-06-12
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hong Leong Bank are successful.

Hong Leong Bank Creative Analysis: 

Hong Leong Bank placed a Image ad in 2020-06-14-2020-06-17, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hong Leong Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  N/A  N/A
Language  Vietnamese  Vietnamese  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hong Leong Bank has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hong Leong Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-17  2020-06-11-2020-06-15  2020-05-19-2020-06-12
During  4 days  5 days 25 days 
Like  6  1  26
Share  2  0  2
Comment  1  0  14

Advertising effectiveness is a direct manifestation of advertising. Hong Leong Bank ‘s Top 1 ad received 6 likes, 2 shares, 1 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hong Leong Bank, helping Hong Leong Bank to grasp the ad data more clearly.