Top Ads on HoneyBook

HoneyBook Background Introduction:

HoneyBook is an all-in-one business management platform for creative entrepreneurs, from first inquiry to final invoices.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HoneyBook has been advertising and marketing on Facebook for many years. And HoneyBook has placed 124 of ads on the Facebook platform in the last month. In the past few years,HoneyBook has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HoneyBook on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HoneyBook. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HoneyBook.

BigSpy

1.HoneyBook Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HoneyBook  HoneyBook  HoneyBook
Page Categories  Business Service  Business Service  Business Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HoneyBook Marketing Objectives Analysis: 

HoneyBook has been operating in Business Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HoneyBook best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HoneyBook Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Use PROMO code: FREE50 for 50% off your 1st Year  Use PROMO code: FREE50 for 50% off your 1st Year Use PROMO code: FREE50 for 50% off your 1st Year 
Ad Copy Text  Take back your creative time! Leave the business admin to HoneyBook's suite of CRM and payment tools...  Freelancers, Consultants, Business Owners: Save time on your business admin with one platform that d...  Small Business Owners: Save time on your business admin with one platform that does it all: proposal...
Link Description  HoneyBook streamlines proposals, invoices and payments. Send customized agreements to your clients and collaborate seamlessly.  HoneyBook streamlines proposals, invoices and payments. Send customized agreements to your clients and collaborate seamlessly.  HoneyBook streamlines proposals, invoices and payments. Send customized agreements to your clients and collaborate seamlessly.
Website Link  www.honeybook.com  www.honeybook.com  www.honeybook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 101  186  166
Like 0  31  38

HoneyBook Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HoneyBook Top 1 ads got 0 likes. HoneyBook uses a sentence with the finishing touch title: “Use PROMO code: FREE50 for 50% off your 1st Year”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HoneyBook shared 101 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HoneyBook should continue to optimize the ad content.

3.HoneyBook Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-18-2020-06-19  2020-06-01-2020-06-18  2020-06-15-2020-06-18
Landing Page Link  https://www.honeybook.com/features?utm_source=fb&utm_medium=cpc&utm_campaign=TS_Generic_Prospects_freelancer_dynamic_May20&utm_content=TS_Static_Yellow_Organize_June20+-+Copy&utm_term=%7B%7Badset_name%7D%7D&placement=Facebook_Mobile_Feed&discountCode=FREE50&promo=FREE50  https://www.honeybook.com/features?utm_source=fb&utm_medium=cpc&utm_campaign=TS_Generic_Prospects_freelancer_May20&utm_content=TS_Video_Freelancer_PromoVideo_May20+-+Copy&utm_term=%7B%7Badset_name%7D%7D&placement=Facebook_Mobile_Feed&discountCode=FREE50&promo=FREE50&fbclid=IwAR1gsd9D0Y4-VYTLjat-KSOJgmH2xzuC7qDR_OII1LGUJOZmw7v7Zfzv9_4   https://www.honeybook.com/features?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=cpc&utm_campaign=TS_Generic_Prospects_freelancer_May20&utm_content=%7B%7Bad.name%7D%7D&utm_term=%7B%7Badset_name%7D%7D&placement=%7B%7Bplacement%7D%7D&discountCode=FREE50&promo=FREE50

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HoneyBook are successful.

HoneyBook Creative Analysis: 

HoneyBook placed a Image ad in 2020-06-18-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HoneyBook Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HoneyBook has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HoneyBook Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-06-01-2020-06-18  2020-06-15-2020-06-18
During  2 days  18 days 4 days 
Like  0  31  38
Share  0  9  3
Comment  0  4  5

Advertising effectiveness is a direct manifestation of advertising. HoneyBook ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HoneyBook, helping HoneyBook to grasp the ad data more clearly.