Top Ads on Honda Australia

Honda Australia Background Introduction:

Honda Australia official Facebook page. This account is monitored between 9-5 AEST Mon-Fri.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Honda Australia has been advertising and marketing on Facebook for many years. And Honda Australia has placed 42 of ads on the Facebook platform in the last month. In the past few years,Honda Australia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Honda Australia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Honda Australia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Honda Australia.

BigSpy

1.Honda Australia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Honda Australia  Honda Australia  Honda Australia
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Honda Australia Marketing Objectives Analysis: 

Honda Australia has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Honda Australia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Honda Australia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Honda Australia  Mount Hondarama revealed صور من منشور ‏‎Honda Australia‎‏ 
Ad Copy Text  Lots of you answered the call, but these were the two most creative Type R tracks we’ve ever seen....  This year we partnered with LEGO Masters Australia Judge, Ryan ‘Brickman’ McNaught, to create an...  Last year one of the most iconic cars in our line-up was transformed into a life-size model made of ...
Link Description  Lots of you answered the call, but these were the two most creative Type R tracks we’ve ever seen. And now it’s up to you to pick the Major Prize Winner… because we can’t decide! Click 'Like' for Charlene or 'Heart' for Iram and get your votes in by 11th June!  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 269  554  269
Like 1471  1933  1665

Honda Australia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Honda Australia Top 1 ads got 1471 likes. Honda Australia uses a sentence with the finishing touch title: “Honda Australia”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Honda Australia shared 269 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Honda Australia should continue to optimize the ad content.

3.Honda Australia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-04-2020-06-07  2020-05-31-2020-06-05  2020-04-29-2020-05-01
Landing Page Link  https://www.facebook.com/94749287327/posts/10158491719772328/  https://www.facebook.com/94749287327/posts/10158479153732328/   https://www.facebook.com/HondaAustralia/?refid=28&_ft_=adid.23844595158080261:qid.6821869287708006053:mf_story_key.8360989681378503518:is_sponsored.1:ei.AI@AQL2w2zzy7beind60Tv9Qz2SfULCGQuxaSgZ6yYjYrsX23G96pKM4FgWV5ceuCz3VbHQrvu8LNf8b4i2B_vQj1x4:top_level_post_id.10158368203382328:content_owner_id_new.94749287327:page_id.94749287327:src.22:photo_attachments_list.%5B10158368137712328,10158368137662328,10158368137677328,10158368207442328%5D:story_location.5:story_attachment_style.album:view_time.1588340216:filter.h_nor:tds_flgs.3:actrs.94749287327:page_insights.%7B%2294749287327%22:%7B%22page_id%22:94749287327,%22page_id_type%22:%22page%22,%22actor_id%22:94749287327,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1588213077,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158368203382328%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:94749287327,%22page_id%22:94749287327,%22post_id%22:10158368203382328,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Honda Australia are successful.

Honda Australia Creative Analysis: 

Honda Australia placed a Image ad in 2020-06-04-2020-06-07, and got 1471 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Honda Australia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  N/A
Language  English  English  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Honda Australia has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Honda Australia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-07  2020-05-31-2020-06-05  2020-04-29-2020-05-01
During  4 days  6 days 3 days 
Like  1471  1933  1665
Share  81  588  258
Comment  233  431  439

Advertising effectiveness is a direct manifestation of advertising. Honda Australia ‘s Top 1 ad received 1471 likes, 81 shares, 233 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Honda Australia, helping Honda Australia to grasp the ad data more clearly.