Top Ads on HomyCasa

HomyCasa Background Introduction:

Movéis, Sofas, Quartos, Salas, Cadeiras, Movéis TV, Mesas, Mesas de Centro Loja de venda de movéis modernos, baratos e com qualidade

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HomyCasa has been advertising and marketing on Facebook for many years. And HomyCasa has placed 54 of ads on the Facebook platform in the last month. In the past few years,HomyCasa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HomyCasa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HomyCasa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HomyCasa.

BigSpy

1.HomyCasa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HomyCasa  HomyCasa  HomyCasa
Page Categories  Furniture Store  Furniture Store  Furniture Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  prestashop  prestashop  prestashop

HomyCasa Marketing Objectives Analysis: 

HomyCasa has been operating in Furniture Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HomyCasa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HomyCasa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pack Cama de Casal ANTONIO Branco + Colchão START ROLL 180x200cm  #MeAndMyHomySofa N/A 
Ad Copy Text  Uma campanha muito especial para todos os #HomyLovers! Tnha uma #HomyCasa a preços muito pequenino...  no setting  no setting
Link Description  N/A  Preços muito especiais!  N/A
Website Link  www.homycasa.pt  www.homycasa.pt  www.homycasa.pt
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 102  0  0
Like 0  0  0

HomyCasa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HomyCasa Top 1 ads got 0 likes. HomyCasa uses a sentence with the finishing touch title: “Pack Cama de Casal ANTONIO Branco + Colchão START ROLL 180x200cm”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HomyCasa shared 102 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HomyCasa should continue to optimize the ad content.

3.HomyCasa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-06-17-2020-06-17  2020-06-12-2020-06-17  2020-06-12-2020-06-17
Landing Page Link  https://www.homycasa.pt/aparadores/2533-aparador-enzo.html?search_query=aparador+enzo&results=46&fbclid=IwAR2erdrmaPAHabUF9cQKYtINhoY27bN8wM8I9YxLZBAGc-MkCWlDl9xzbHI  https://www.homycasa.pt/module/kbflashsale/kbsalepage?id_sale=13&utm_medium=social&utm_source=facebook&utm_campaign=meandmyhomysofa&utm_content=meandmyhomysofa   https://www.homycasa.pt/module/kbflashsale/kbsalepage?id_sale=13&utm_medium=social&utm_source=facebook&utm_campaign=meandmyhomysofa&utm_content=carrossel2-rmkt

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HomyCasa are successful.

HomyCasa Creative Analysis: 

HomyCasa placed a Carousel ad in 2020-06-17-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HomyCasa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal  N/A  N/A
Language  Portuguese  Portuguese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HomyCasa has the best conversion in Portugal, and can advertise more in Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HomyCasa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-17  2020-06-12-2020-06-17  2020-06-12-2020-06-17
During  1 days  6 days 6 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. HomyCasa ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HomyCasa, helping HomyCasa to grasp the ad data more clearly.