Top Ads on HomeStars

HomeStars Background Introduction:

Canada's largest and most-trusted source for connecting with home professionals.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HomeStars has been advertising and marketing on Facebook for many years. And HomeStars has placed 60 of ads on the Facebook platform in the last month. In the past few years,HomeStars has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HomeStars on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HomeStars. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HomeStars.

BigSpy

1.HomeStars Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HomeStars  HomeStars  HomeStars
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HomeStars Marketing Objectives Analysis: 

HomeStars has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HomeStars best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HomeStars Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  HomeStars  Start Getting Leads Build Your Company's Online Reputation With HomeStars Reviews​ 
Ad Copy Text  Get Connected With Leads As Hot As The Weather. Join HomeStars Today!  Contractors, Don't Wait Until It's Too Late, Start Getting Leads Today! Thousands Of Homeowners Are ...  Are You A Kitchen Reno Pro Looking To Get Your Business Noticed Online? HomeStars' Trusted Review P...
Link Description  HomeStars Profiles Help Companies Connect With Homeowners  Let Us Help You Win More Jobs!  Let Us Help You Win More Jobs!
Website Link  www.homestars.com  www.homestars.com  www.homestars.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 69  155  164
Like 0  363  22

HomeStars Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HomeStars Top 1 ads got 0 likes. HomeStars uses a sentence with the finishing touch title: “HomeStars”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HomeStars shared 69 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HomeStars should continue to optimize the ad content.

3.HomeStars Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-31-2020-06-14  2019-11-18-2020-06-10  2019-11-18-2020-06-05
Landing Page Link  https://www.homestars.com:443/  https://www.homestars.com:443/   https://www.homestars.com:443/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HomeStars are successful.

HomeStars Creative Analysis: 

HomeStars placed a Image ad in 2020-05-31-2020-06-14, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HomeStars Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HomeStars has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HomeStars Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-14  2019-11-18-2020-06-10  2019-11-18-2020-06-05
During  15 days  206 days 201 days 
Like  0  363  22
Share  0  19  0
Comment  0  57  5

Advertising effectiveness is a direct manifestation of advertising. HomeStars ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HomeStars, helping HomeStars to grasp the ad data more clearly.