Top Ads on HomeLane

HomeLane Background Introduction:

HomeLane is a holistic furniture business providing smart interior solutions customized to taste and home-delivered with a 5-year warranty.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HomeLane has been advertising and marketing on Facebook for many years. And HomeLane has placed 231 of ads on the Facebook platform in the last month. In the past few years,HomeLane has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HomeLane on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HomeLane. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HomeLane.

BigSpy

1.HomeLane Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HomeLane  HomeLane  HomeLane
Page Categories  Construction Company  Construction Company  Construction Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HomeLane Marketing Objectives Analysis: 

HomeLane has been operating in Construction Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HomeLane best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HomeLane Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Home interiors starting @ ₹3 lakh*  Home interiors in 45 days Meet our designers online 
Ad Copy Text  Bought a house? Get personalised home interiors in your budget, for your floor plan. Explore designs...  Looking for home interiors? Your search ends with HomeLane - India’s preferred home interiors bran...  Make your house a home with zero hassles, just like Deepu and Nirupama's. We designed their home kee...
Link Description  Book a Free Design Consultation today  Book your free design consultation today  Book your free design consultation today
Website Link  www.homelane.com  www.homelane.com  www.homelane.com
CTA  GET_QUOTE  GET_QUOTE  GET_QUOTE
Text Word Count 311  462  424
Like 352  78  1402

HomeLane Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HomeLane Top 1 ads got 352 likes. HomeLane uses a sentence with the finishing touch title: “Home interiors starting @ ₹3 lakh*”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HomeLane shared 311 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HomeLane should continue to optimize the ad content.

3.HomeLane Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-08-2020-06-18  2020-06-02-2020-06-18  2020-04-30-2020-06-17
Landing Page Link  https://www.homelane.com/  https://designs.homelane.com/?utm_source=facebook&utm_medium=paid&utm_campaign=6118909774867&utm_content=6184238912467&utm_term=%7Bcreative%7D&fbclid=IwAR1I_tyCwquVB5OYt1spKLBlu1pwxoS8VCbWEjeiR0_Gvuib4Q_8Yxtj05c   https://www.homelane.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HomeLane are successful.

HomeLane Creative Analysis: 

HomeLane placed a Image ad in 2020-06-08-2020-06-18, and got 352 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HomeLane Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  N/A  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HomeLane has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HomeLane Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-18  2020-06-02-2020-06-18  2020-04-30-2020-06-17
During  11 days  17 days 49 days 
Like  352  78  1402
Share  7  3  98
Comment  1  0  49

Advertising effectiveness is a direct manifestation of advertising. HomeLane ‘s Top 1 ad received 352 likes, 7 shares, 1 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HomeLane, helping HomeLane to grasp the ad data more clearly.