Top Ads on Home Centre

Home Centre Background Introduction:

Home Centre is a leading home retailer with a wide network of 100 stores across GCC, Egypt, Lebanon and India.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Home Centre has been advertising and marketing on Facebook for many years. And Home Centre has placed 1228 of ads on the Facebook platform in the last month. In the past few years,Home Centre has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Home Centre on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Home Centre. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Home Centre.

BigSpy

1.Home Centre Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Home Centre  Home Centre  Home Centre
Page Categories  Other  Hardware Store  Garden Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  woocommerce  wordpress

Home Centre Marketing Objectives Analysis: 

Home Centre has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Home Centre best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Home Centre Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Donegal Town Hardware  Hardware The Windlesham Gardener 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.donegalhardware.ie  www.adelaiderestorationcentre.com.au  thewindleshamgardener.co.uk
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Home Centre Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Home Centre Top 1 ads got 0 likes. Home Centre uses a sentence with the finishing touch title: “Donegal Town Hardware”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Home Centre shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Home Centre should continue to optimize the ad content.

3.Home Centre Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-16-2020-06-19  2020-05-30-2020-06-19  2020-04-20-2020-06-19
Landing Page Link  https://www.donegalhardware.ie/  https://www.oldadelaide.com.au/   https://thewindleshamgardener.co.uk/?utm_source=facebook&utm_medium=cpc&utm_campaign=gardening-tools

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Home Centre are successful.

Home Centre Creative Analysis: 

Home Centre placed a Video ad in 2020-06-16-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Home Centre Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ireland  Australia  United Kingdom
Language  English  Somali  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Home Centre has the best conversion in Ireland, and can advertise more in Ireland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Home Centre Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-05-30-2020-06-19  2020-04-20-2020-06-19
During  4 days  21 days 61 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Home Centre ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Home Centre, helping Home Centre to grasp the ad data more clearly.