Top Ads on Homage

Homage Background Introduction:

The official Homage FB page for Singapore. Book home care, nursing and therapy services for your loved ones with Homage's free mobile app.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Homage has been advertising and marketing on Facebook for many years. And Homage has placed 213 of ads on the Facebook platform in the last month. In the past few years,Homage has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Homage on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Homage. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Homage.

BigSpy

1.Homage Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Homage  Homage  Homage
Page Categories  Home Health Care Service  Home Health Care Service  Home Health Care Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Homage Marketing Objectives Analysis: 

Homage has been operating in Home Health Care Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Homage best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Homage Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Now Hiring: Nurses  Short-Term Nursing Jobs Now Hiring: Nurses 
Ad Copy Text  no setting  no setting  no setting
Link Description  Build your career with Homage  N/A  Build your career with Homage
Website Link  apply.homage.sg  apply.homage.sg  apply.homage.sg
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 0  0  0
Like 0  0  0

Homage Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Homage Top 1 ads got 0 likes. Homage uses a sentence with the finishing touch title: “Now Hiring: Nurses”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Homage shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Homage should continue to optimize the ad content.

3.Homage Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-12-2020-06-19  2020-05-27-2020-06-19  2020-06-12-2020-06-19
Landing Page Link  https://apply.homage.sg/carepro?utm_source=facebook&utm_medium=cpc&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D  https://apply.homage.sg/carepro?utm_source=facebook&utm_medium=cpc&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D   https://apply.homage.sg/carepro?utm_source=facebook&utm_medium=cpc&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Homage are successful.

Homage Creative Analysis: 

Homage placed a Image ad in 2020-06-12-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Homage Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  Singapore  Singapore
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Homage has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Homage Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-19  2020-05-27-2020-06-19  2020-06-12-2020-06-19
During  8 days  24 days 8 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Homage ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Homage, helping Homage to grasp the ad data more clearly.