Top Ads on Holmes Place

Holmes Place Background Introduction:

ברוכים הבאים לרשת הבינ"ל לבריאות כושר וספא!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Holmes Place has been advertising and marketing on Facebook for many years. And Holmes Place has placed 381 of ads on the Facebook platform in the last month. In the past few years,Holmes Place has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Holmes Place on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Holmes Place. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Holmes Place.

BigSpy

1.Holmes Place Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Holmes Place  Holmes Place  Holmes Place
Page Categories  Gym/Physical Fitness Center  Gym/Physical Fitness Center  Gym/Physical Fitness Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Holmes Place Marketing Objectives Analysis: 

Holmes Place has been operating in Gym/Physical Fitness Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Holmes Place best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Holmes Place Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  לחצו וקבלו הטבה חסרת תקדים  הירשמו עכשיו ל-3 חודשים במחיר מצוין לקבלת ההטבה לחצו כאן! 
Ad Copy Text  -  איך לא חשבו על זה קודם?! הולמס פלייס פמילי חיפה מציגה: מנ...  טלטלה בעולם הכושר! מצטרפים להולמס פלייס ומקבלים 50% הנחה...
Link Description  עכשיו הכי משתלם להתאמן בהולמס פלייס  וקבלו את חודש יוני מתנה!  הכי בטוח להתאמן בהולמס פלייס! | ההטבה עד 30.6
Website Link  sop.holmesplace.co.il  sop.holmesplace.co.il  sop.holmesplace.co.il
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 203  159  174
Like 9  1  43

Holmes Place Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Holmes Place Top 1 ads got 9 likes. Holmes Place uses a sentence with the finishing touch title: “לחצו וקבלו הטבה חסרת תקדים”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Holmes Place shared 203 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Holmes Place should continue to optimize the ad content.

3.Holmes Place Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-18  2020-06-14-2020-06-18  2020-05-17-2020-06-18
Landing Page Link  http://sop.holmesplace.co.il/holmes-place-family-50/?source=facebook&lp=family50&fbclid=IwAR33Fn-Zc1jC7yeCUnme39nBL7x0uJhMXUaLGoYpOzj4RaFs87IhzCtw_Ek  http://sop.holmesplace.co.il/haifa_family/?source=facebook&medium=haifafamily&lp=familyhaifa&fbclid=IwAR3pYFT8ElxmE_N25UAnRVJDJtnohbL9v-2su9WntBAvGS1v_FxZacDYPMo   http://sop.holmesplace.co.il/?source=facebook&medium=strong_cities&lp=december&fbclid=IwAR1b73xkzrgkAyM6rnCEKHE8hPEl4mNngOUEf1zO04_ry2FgzUAtW6gXDVU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Holmes Place are successful.

Holmes Place Creative Analysis: 

Holmes Place placed a Image ad in 2020-06-09-2020-06-18, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Holmes Place Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  Israel  Israel
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Holmes Place has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Holmes Place Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-06-14-2020-06-18  2020-05-17-2020-06-18
During  10 days  5 days 32 days 
Like  9  1  43
Share  5  0  1
Comment  4  0  33

Advertising effectiveness is a direct manifestation of advertising. Holmes Place ‘s Top 1 ad received 9 likes, 5 shares, 4 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Holmes Place, helping Holmes Place to grasp the ad data more clearly.