Top Ads on Hollister Co.

Hollister Co. Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hollister Co. has been advertising and marketing on Facebook for many years. And Hollister Co. has placed 305 of ads on the Facebook platform in the last month. In the past few years,Hollister Co. has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hollister Co. on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hollister Co.. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hollister Co..

BigSpy

1.Hollister Co. Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hollister Co.  Hollister Co.  Hollister Co.
Page Categories  Clothing Store  Clothing Store  Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hollister Co. Marketing Objectives Analysis: 

Hollister Co. has been operating in Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hollister Co. best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hollister Co. Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  T-shirt ras du cou indispensable  Hollister Co. Voir les nouveautés 
Ad Copy Text  Offre-toi un truc nouveau dans lequel tu te sentiras bien.   We saw these & thought of you.  Tout juste débarqués : une vue estivale qu'on peut porter et des shorts de jogging stretch
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 58  31  92
Like 0  0  240

Hollister Co. Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hollister Co. Top 1 ads got 0 likes. Hollister Co. uses a sentence with the finishing touch title: “T-shirt ras du cou indispensable”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hollister Co. shared 58 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hollister Co. should continue to optimize the ad content.

3.Hollister Co. Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-05-26-2020-06-18  2020-05-27-2020-06-18  2020-06-05-2020-06-16
Landing Page Link  https://ad.doubleclick.net/ddm/clk/467140189;271738942;s?https://invalid.invalid/?fbclid=IwAR1PImCSRU0AdGTmJkGZAdV5l1dHAtuPFPElwIqe5ur0lC_lCqm8F-tMph0  https://ad.doubleclick.net/ddm/clk/467130249;268524201;b?http://HollisterCo.com/?cmp=SOC:HCO_PSP_US_FBIG_MLEDBA2020StandardUpspend&fbclid=IwAR00DgvYaIN1GPpr964OuRcjobXFicFfyLcXYGDuj_Pw6UOGAO1Y5FuMkrU   https://www.facebook.com/hollister/?_sref_=10157541998743741&refid=28&_ft_=adid.23845025038520095:qid.6839162077914643295:mf_story_key.8554710726705110201:is_sponsored.1:ei.AI@AQLw-UPhuB--H5eGGakHvQQfTLGseDHVluPLUOvMb2gW4Q4lvI-fwn5_ByemfDl-nuQ2Vg6s1sReHSGF1UNPuvW5:top_level_post_id.10157541998733741:content_owner_id_new.115473663740:call_to_action_type.LEARN_MORE:page_id.115473663740:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592366290:filter.h_nor:tds_flgs.3:actrs.115473663740:page_insights.%7B%22115473663740%22:%7B%22page_id%22:115473663740,%22page_id_type%22:%22page%22,%22actor_id%22:115473663740,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591385688,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157541998733741%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:115473663740,%22page_id%22:115473663740,%22post_id%22:10157541998733741,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hollister Co. are successful.

Hollister Co. Creative Analysis: 

Hollister Co. placed a Carousel ad in 2020-05-26-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hollister Co. Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  United States  N/A
Language  French  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hollister Co. has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hollister Co. Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-18  2020-05-27-2020-06-18  2020-06-05-2020-06-16
During  24 days  23 days 12 days 
Like  0  0  240
Share  3  40  10
Comment  0  0  6

Advertising effectiveness is a direct manifestation of advertising. Hollister Co. ‘s Top 1 ad received 0 likes, 3 shares, 0 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hollister Co., helping Hollister Co. to grasp the ad data more clearly.