Top Ads on Holiday Factory

Holiday Factory Background Introduction:

The first real package tour operator in the Middle East offering holiday package tours and crazy deals.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Holiday Factory has been advertising and marketing on Facebook for many years. And Holiday Factory has placed 135 of ads on the Facebook platform in the last month. In the past few years,Holiday Factory has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Holiday Factory on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Holiday Factory. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Holiday Factory.

BigSpy

1.Holiday Factory Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Holiday Factory  Holiday Factory  Holiday Factory
Page Categories  Travel Agency  Travel Agency  Travel Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Holiday Factory Marketing Objectives Analysis: 

Holiday Factory has been operating in Travel Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Holiday Factory best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Holiday Factory Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Deal starts on WED @2PM  Deal starts on MON @12PM Deal starts on MON @12PM 
Ad Copy Text  Super Sale Holiday Deal to ISTANBUL for just AED 1,199 with Return Flights with Air Arabia, 4 days h...  Super Sale Holiday Deal to PRAGUE, VIENNA & BUDAPEST for just AED 2,299 with Return Flights with Air...  Super Sale Holiday Deal to PRAGUE, VIENNA & BUDAPEST for just AED 2,299 with Return Flights with Air...
Link Description  Limited packages are available!  Limited packages only!  Limited packages only!
Website Link  holiday-factory.com  holiday-factory.com  holiday-factory.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 207  226  226
Like 1  67  8

Holiday Factory Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Holiday Factory Top 1 ads got 1 likes. Holiday Factory uses a sentence with the finishing touch title: “Deal starts on WED @2PM”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Holiday Factory shared 207 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Holiday Factory should continue to optimize the ad content.

3.Holiday Factory Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-24-2020-02-24  2020-02-23-2020-02-23  2020-02-23-2020-02-23
Landing Page Link  https://holiday-factory.com/crazydeals/istanbul-cdd?utm_source=FB&utm_medium=cpc&utm_campaign=FB-UAE-SuperSale-Istanbul-Technology&utm_term=FB-UAE-SuperSale-Istanbul-Technology&utm_content=FB-UAE-SuperSale-Istanbul-Technology  https://holiday-factory.com/crazydeals/prague-budapest-vienna-cdd?utm_source=FB&utm_medium=cpc&utm_campaign=FB-UAE-SuperSale-PVB-FilipinoAudience&utm_term=FB-UAE-SuperSale-PVB-FilipinoAudience&utm_content=FB-UAE-SuperSale-PVB-FilipinoAudience&fbclid=IwAR2EB6FF-oHburwfzv0t_CDVgNFphW6ve-9pbUvNxWPOi0-jliOg7Yz98Ak   https://holiday-factory.com/crazydeals/prague-budapest-vienna-cdd?utm_source=FB&utm_medium=cpc&utm_campaign=FB-UAE-SuperSale-PVB-FilipinoAudience&utm_term=FB-UAE-SuperSale-PVB-FilipinoAudience&utm_content=FB-UAE-SuperSale-PVB-FilipinoAudience&fbclid=IwAR2EB6FF-oHburwfzv0t_CDVgNFphW6ve-9pbUvNxWPOi0-jliOg7Yz98Ak

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Holiday Factory are successful.

Holiday Factory Creative Analysis: 

Holiday Factory placed a Image ad in 2020-02-24-2020-02-24, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Holiday Factory Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Holiday Factory has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Holiday Factory Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-24-2020-02-24  2020-02-23-2020-02-23  2020-02-23-2020-02-23
During  1 days  1 days 1 days 
Like  1  67  8
Share  0  3  2
Comment  0  13  2

Advertising effectiveness is a direct manifestation of advertising. Holiday Factory ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Holiday Factory, helping Holiday Factory to grasp the ad data more clearly.