Top Ads on HobbyLink Japan
HobbyLink Japan Background Introduction:
HobbyLink Japan (www.hlj.com) is a hobby related online store based in Japan that ships worldwide.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
HobbyLink Japan has been advertising and marketing on Facebook for many years. And HobbyLink Japan has placed 41 of ads on the Facebook platform in the last month. In the past few years,HobbyLink Japan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for HobbyLink Japan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HobbyLink Japan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HobbyLink Japan.
1.HobbyLink Japan Top 3 Ads Basic Understanding
|Name||HobbyLink Japan||HobbyLink Japan||HobbyLink Japan|
|Page Categories||Toy Store||Toy Store||Toy Store|
HobbyLink Japan Marketing Objectives Analysis:
HobbyLink Japan has been operating in Toy Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HobbyLink Japan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.HobbyLink Japan Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Gundam News from HobbyLink Japan||Anime Product News from HobbyLink Japan||FW Gundam Converge EX27: II Neo Zeong (1pc)|
|Ad Copy Text||Get Gundam product news delivered straight to your inbox.||Get anime figure & action figure product news delivered straight to your inbox.||Don't miss out! Come back to grab your favorite hobby goods before they're gone!|
|Link Description||Gundam model kit & collectible news.||Figures from the hottest anime series & beloved classics, too!||N/A|
|Text Word Count||57||79||80|
HobbyLink Japan Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. HobbyLink Japan Top 1 ads got 1627 likes. HobbyLink Japan uses a sentence with the finishing touch title: “Gundam News from HobbyLink Japan”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. HobbyLink Japan shared 57 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HobbyLink Japan should continue to optimize the ad content.
3.HobbyLink Japan Top 3 Ads Creative Selection
|Landing Page Link||https://hlj.com/?utm_source=facebook.com&utm_medium=paid+social&utm_content=main+page&utm_campaign=lead+ad+gundam+5+2018||https://www.hlj.com/?utm_source=facebook.com&utm_medium=paid+social&utm_content=main+page&utm_campaign=lead+ad+anime||https://www.hlj.com/figure-rise-standard-super-saiyan-4-gogeta-bans58298?utm_source=facebook.com&utm_medium=retargeting&utm_campaign=2020+01+dynamic+retargeting+14-day+product+view&fbclid=IwAR3ypQiiyPkJoKIrPunXqFwwxQmWxzNohSZj2gEZYRO3AFYP4NTLQmck_IM|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HobbyLink Japan are successful.
HobbyLink Japan Creative Analysis:
HobbyLink Japan placed a Image ad in 2020-06-14-2020-06-17, and got 1627 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.HobbyLink Japan Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
HobbyLink Japan has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.HobbyLink Japan Top 3 Ads Performance Display
|During||4 days||29 days||142 days|
Advertising effectiveness is a direct manifestation of advertising. HobbyLink Japan ‘s Top 1 ad received 1627 likes, 70 shares, 56 comments in just 4 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HobbyLink Japan, helping HobbyLink Japan to grasp the ad data more clearly.