Top Ads on HoMie

HoMie Background Introduction:

HoMie is a streetwear clothing social enterprise that uses 100% of its profits to support young people experiencing homelessness or hardship.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HoMie has been advertising and marketing on Facebook for many years. And HoMie has placed 396 of ads on the Facebook platform in the last month. In the past few years,HoMie has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HoMie on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HoMie. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HoMie.

BigSpy

1.HoMie Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HoMie  HoMie  HoMie
Page Categories  Other  Real Estate Service  Preschool
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HoMie Marketing Objectives Analysis: 

HoMie has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HoMie best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HoMie Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  LINH HOMIE  Fear Not, Homie is Here Cùng con lựa chọn chương trình tiếng Anh, Song ngữ - Bản ngữ 
Ad Copy Text  LINH HOMIE là một nơi chốn phức hợp nhỏ bao gồm nhà trọ cao cấp, h...  -  HỘI THẢO MIỄN PHÍ Cùng con lựa chọn chương trình tiếng Anh Chủ đề: “Song ng...
Link Description  LINH HOMIE là một nơi chốn phức hợp nhỏ bao gồm nhà trọ cao cấp, homestay, quán cà phê và căn hộ mini gác xép.  N/A  ‏قضايا‏
Website Link  www.facebook.com  www.homie.com  www.facebook.com
CTA  BOOK_TRAVEL  LEARN_MORE  EVENT_RSVP
Text Word Count 162  153  2874
Like 0  190  4

HoMie Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HoMie Top 1 ads got 0 likes. HoMie uses a sentence with the finishing touch title: “LINH HOMIE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HoMie shared 162 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HoMie should continue to optimize the ad content.

3.HoMie Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-14-2020-06-18  2020-06-18-2020-06-18  2020-06-15-2020-06-16
Landing Page Link  https://www.facebook.com/linhhomie2020?refid=28&_ft_=adid.6191825348191:qid.6839881011496560960:mf_story_key.5389199187239763:is_sponsored.1:ei.AI@AQJcKgdyDkk7TImJtbTdXt3umj92yKv_eVUIrua7tANFh90HWlJRPPdEJ4aJvRNpw4VaZuM_7HV9cyoORdNrVIGL:top_level_post_id.128236355565102:content_owner_id_new.108366617552076:call_to_action_type.BOOK_TRAVEL:page_id.108366617552076:src.22:story_location.5:story_attachment_style.share:view_time.1592533898:filter.h_nor:tds_flgs.3:actrs.108366617552076:page_insights.%7B%22108366617552076%22:%7B%22page_id%22:108366617552076,%22page_id_type%22:%22page%22,%22actor_id%22:108366617552076,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592227560,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B128236355565102%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:108366617552076,%22page_id%22:108366617552076,%22post_id%22:128236355565102,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=*J*J*JH-R  https://www.homie.com/buy   https://www.facebook.com/events/1623439874471437/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HoMie are successful.

HoMie Creative Analysis: 

HoMie placed a Image ad in 2020-06-14-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HoMie Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Bangladesh,United States  N/A
Language  Vietnamese  Dutch  Arabic

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HoMie has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HoMie Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2020-06-18-2020-06-18  2020-06-15-2020-06-16
During  5 days  1 days 2 days 
Like  0  190  4
Share  0  105  0
Comment  0  33  0

Advertising effectiveness is a direct manifestation of advertising. HoMie ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HoMie, helping HoMie to grasp the ad data more clearly.