Top Ads on History 101

History 101 Background Introduction:

History 101 is a website dedicated to all things history. A fun and fact-driven dive into some of the lesser known aspects of the past!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

History 101 has been advertising and marketing on Facebook for many years. And History 101 has placed 380 of ads on the Facebook platform in the last month. In the past few years,History 101 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for History 101 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for History 101. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from History 101.

BigSpy

1.History 101 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  History 101  History 101  History 101
Page Categories  Entertainment Website  Publisher  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

History 101 Marketing Objectives Analysis: 

History 101 has been operating in Entertainment Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. History 101 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.History 101 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Beste Serien und Dokus jederzeit auf Abruf  HISTORY TV HISTORY TV 
Ad Copy Text  Lust auf Ancient Aliens, Oak Island und Forged in Fire? Dann abonniert jetzt HISTORY PLAY bei Amazon...  Gloednieuwe Pawn Stars en American Pickers exclusief op HISTORY.  Dit is het verhaal van persoonlijke gevechten, van geheime beslissingen en meningsverschillen, die h...
Link Description  N/A  N/A  N/A
Website Link  www.history.de  www.history.nl  www.history.nl
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 121  64  215
Like 193  64  6

History 101 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. History 101 Top 1 ads got 193 likes. History 101 uses a sentence with the finishing touch title: “Beste Serien und Dokus jederzeit auf Abruf”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. History 101 shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. History 101 should continue to optimize the ad content.

3.History 101 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-15  2020-05-14-2020-06-10  2020-06-07-2020-06-10
Landing Page Link  https://www.history.de/history-play/history-play-auf-amazon-prime.html?fbclid=IwAR3bF3tdP3JahnEj4tu65HKNMmLeJqspjnzpYKhfhC3JnDCU4OMjO7uW-oI  https://www.history.nl/show/pawn-stars   https://www.history.nl/show/race-to-victory

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by History 101 are successful.

History 101 Creative Analysis: 

History 101 placed a Video ad in 2020-06-15-2020-06-15, and got 193 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.History 101 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Netherlands  Netherlands
Language  German  Vietnamese  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

History 101 has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.History 101 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-15  2020-05-14-2020-06-10  2020-06-07-2020-06-10
During  1 days  28 days 4 days 
Like  193  64  6
Share  8  1  1
Comment  5  4  0

Advertising effectiveness is a direct manifestation of advertising. History 101 ‘s Top 1 ad received 193 likes, 8 shares, 5 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for History 101, helping History 101 to grasp the ad data more clearly.