Top Ads on Historic Dockyard Chatham

Historic Dockyard Chatham Background Introduction:

Embark on a voyage of celebration, choice and discovery at one of Britain's leading Maritime Heritage Destinations

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Historic Dockyard Chatham has been advertising and marketing on Facebook for many years. And Historic Dockyard Chatham has placed 4 of ads on the Facebook platform in the last month. In the past few years,Historic Dockyard Chatham has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Historic Dockyard Chatham on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Historic Dockyard Chatham. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Historic Dockyard Chatham.

BigSpy

1.Historic Dockyard Chatham Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Historic Dockyard Chatham  Historic Dockyard Chatham  Historic Dockyard Chatham
Page Categories  Civilization Museum  Civilization Museum  Civilization Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Historic Dockyard Chatham Marketing Objectives Analysis: 

Historic Dockyard Chatham has been operating in Civilization Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Historic Dockyard Chatham best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Historic Dockyard Chatham Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Discounted tickets!  21st & 22nd April 21st & 22nd April 
Ad Copy Text  Make family memories this Easter weekend! FREE funfair, live music and more!  Feel nostalgic this Easter with steam engines, classic and vintage vehicles!  From Live music, FREE funfair, steam trains, classic cars = fun for all the family!
Link Description  N/A  N/A  N/A
Website Link  thedockyard.co.uk  thedockyard.co.uk  thedockyard.co.uk
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 76  76  83
Like 5  9  21

Historic Dockyard Chatham Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Historic Dockyard Chatham Top 1 ads got 5 likes. Historic Dockyard Chatham uses a sentence with the finishing touch title: “Discounted tickets!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Historic Dockyard Chatham shared 76 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Historic Dockyard Chatham should continue to optimize the ad content.

3.Historic Dockyard Chatham Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-04-07-2019-04-18  2019-04-07-2019-04-18  2019-04-05-2019-04-11
Landing Page Link  https://thedockyard.co.uk/whats-on/festival-of-steam-transport/  https://thedockyard.co.uk/whats-on/festival-of-steam-transport/   https://thedockyard.co.uk/whats-on/festival-of-steam-transport/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Historic Dockyard Chatham are successful.

Historic Dockyard Chatham Creative Analysis: 

Historic Dockyard Chatham placed a Carousel ad in 2019-04-07-2019-04-18, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Historic Dockyard Chatham Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Historic Dockyard Chatham has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Historic Dockyard Chatham Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-07-2019-04-18  2019-04-07-2019-04-18  2019-04-05-2019-04-11
During  12 days  12 days 7 days 
Like  5  9  21
Share  2  1  3
Comment  1  0  2

Advertising effectiveness is a direct manifestation of advertising. Historic Dockyard Chatham ‘s Top 1 ad received 5 likes, 2 shares, 1 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Historic Dockyard Chatham, helping Historic Dockyard Chatham to grasp the ad data more clearly.