Top Ads on Hiscox Insurance

Hiscox Insurance Background Introduction:

Hiscox offers small business insurance online. Visit us at

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hiscox Insurance has been advertising and marketing on Facebook for many years. And Hiscox Insurance has placed 88 of ads on the Facebook platform in the last month. In the past few years,Hiscox Insurance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hiscox Insurance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hiscox Insurance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hiscox Insurance.


1.Hiscox Insurance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hiscox Insurance  Hiscox Insurance  Hiscox Insurance
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hiscox Insurance Marketing Objectives Analysis: 

Hiscox Insurance has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hiscox Insurance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hiscox Insurance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hiscox Insurance  Hiscox Insurance Easy and instantaneous 
Ad Copy Text  See why small business owners love working with Hiscox Business Insurance.  Only Hiscox sees that your client is as unique as a barcode.  Servicing your clients online has never been easier. Hiscox NOW offers you 24/7 access to PL, GL & B...
Link Description  Business insurance experts  N/A  Grow your book of business
Website Link
Text Word Count 74  60  103
Like 44  19  24

Hiscox Insurance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hiscox Insurance Top 1 ads got 44 likes. Hiscox Insurance uses a sentence with the finishing touch title: “Hiscox Insurance”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hiscox Insurance shared 74 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hiscox Insurance should continue to optimize the ad content.

3.Hiscox Insurance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-05-18-2020-06-19  2020-03-31-2020-06-18  2020-04-27-2020-06-18
Landing Page Link;270848600;o?fbclid=IwAR0aN228dUjhPTy-zBxVSZJ4YTZvTq51gHq1De6W__RTc7Iqq9xUAhkwSYI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hiscox Insurance are successful.

Hiscox Insurance Creative Analysis: 

Hiscox Insurance placed a Carousel ad in 2020-05-18-2020-06-19, and got 44 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hiscox Insurance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hiscox Insurance has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hiscox Insurance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-19  2020-03-31-2020-06-18  2020-04-27-2020-06-18
During  33 days  80 days 53 days 
Like  44  19  24
Share  1  3  2
Comment  26  3  0

Advertising effectiveness is a direct manifestation of advertising. Hiscox Insurance ‘s Top 1 ad received 44 likes, 1 shares, 26 comments in just 33 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hiscox Insurance, helping Hiscox Insurance to grasp the ad data more clearly.