Top Ads on Hilton Hotels & Resorts

Hilton Hotels & Resorts Background Introduction:

سجل دخولك واذهب معنا في جولة عبر المكاتب الخلفية لأكثر العلامات الفندقية شهرة في العالم مع أكثر من 550 فندق ومنتجع في 80 دولة حول العالم.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hilton Hotels & Resorts has been advertising and marketing on Facebook for many years. And Hilton Hotels & Resorts has placed 248 of ads on the Facebook platform in the last month. In the past few years,Hilton Hotels & Resorts has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hilton Hotels & Resorts on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hilton Hotels & Resorts. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hilton Hotels & Resorts.

BigSpy

1.Hilton Hotels & Resorts Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hilton Hotels & Resorts  Hilton Hotels & Resorts  Hilton Hotels & Resorts
Page Categories  Hotel  Hotel  Hotel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hilton Hotels & Resorts Marketing Objectives Analysis: 

Hilton Hotels & Resorts has been operating in Hotel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hilton Hotels & Resorts best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hilton Hotels & Resorts Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hilton Hotels & Resorts  Book The Waterfront Beach Resort, a Hilton Hotel from $206 Book Ocean Oak Resort by Hilton Grand Vacations from $300 
Ad Copy Text  A holiday at the all-inclusive Hilton La Romana means fun for the whole family.  If you find a lower price, we match it and give you 25% off.  Hilton has the lowest price, guaranteed.
Link Description  N/A  #ExpectBetter  #ExpectBetter
Website Link  ad.doubleclick.net  www3.hilton.com  www3.hilton.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 79  60  40
Like 84  18  2

Hilton Hotels & Resorts Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hilton Hotels & Resorts Top 1 ads got 84 likes. Hilton Hotels & Resorts uses a sentence with the finishing touch title: “Hilton Hotels & Resorts”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hilton Hotels & Resorts shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hilton Hotels & Resorts should continue to optimize the ad content.

3.Hilton Hotels & Resorts Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2019-12-23-2020-03-13  2020-03-12-2020-03-12  2020-03-12-2020-03-12
Landing Page Link  https://ad.doubleclick.net/ddm/clk/459298046;264316834;t?https://www3.hilton.com/en/hotels/dominican-republic/hilton-la-romana-an-all-inclusive-family-resort-LRMFMHH/index.html?WT.mc_id=zLADA0WW1XX2OLS3DA4PSO5PSO6MULTIBR7_264316834_9592909  http://www3.hilton.com/en/index.html   http://www3.hilton.com/en/index.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hilton Hotels & Resorts are successful.

Hilton Hotels & Resorts Creative Analysis: 

Hilton Hotels & Resorts placed a Carousel ad in 2019-12-23-2020-03-13, and got 84 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hilton Hotels & Resorts Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hilton Hotels & Resorts has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hilton Hotels & Resorts Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-23-2020-03-13  2020-03-12-2020-03-12  2020-03-12-2020-03-12
During  82 days  1 days 1 days 
Like  84  18  2
Share  2  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Hilton Hotels & Resorts ‘s Top 1 ad received 84 likes, 2 shares, 1 comments in just 82 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hilton Hotels & Resorts, helping Hilton Hotels & Resorts to grasp the ad data more clearly.