Top Ads on Hilltop National Bank

Hilltop National Bank Background Introduction:

Hilltop National Bank was founded July 22, 1964 by local business persons.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hilltop National Bank has been advertising and marketing on Facebook for many years. And Hilltop National Bank has placed 52 of ads on the Facebook platform in the last month. In the past few years,Hilltop National Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hilltop National Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hilltop National Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hilltop National Bank.

BigSpy

1.Hilltop National Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hilltop National Bank  Hilltop National Bank  Hilltop National Bank
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Hilltop National Bank Marketing Objectives Analysis: 

Hilltop National Bank has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hilltop National Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hilltop National Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A Payroll Processing 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  Hilltop Bank makes it easy to meet your payroll responsibilities. We offer 20 years of payroll processing experience, with clients ranging from large multi-state companies to small two-employee firms.
Website Link  www.hilltop.bank  www.hilltop.bank  www.hilltop.bank
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Hilltop National Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hilltop National Bank Top 1 ads got 0 likes. Hilltop National Bank uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hilltop National Bank shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hilltop National Bank should continue to optimize the ad content.

3.Hilltop National Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-02-2020-06-19  2020-06-03-2020-06-19  2019-12-04-2020-06-19
Landing Page Link  https://www.hilltop.bank/paycheck-protection-program/  https://www.hilltop.bank/?fbclid=IwAR0jC5w_kua2Eb0vFyxGc9xT6sf5AnCMhBKFi_6e5HAu7HG-Zsa1R89_z5c   https://www.hilltop.bank/business-services/human-resources/payroll-processing/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hilltop National Bank are successful.

Hilltop National Bank Creative Analysis: 

Hilltop National Bank placed a Image ad in 2020-04-02-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hilltop National Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  N/A  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hilltop National Bank has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hilltop National Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-02-2020-06-19  2020-06-03-2020-06-19  2019-12-04-2020-06-19
During  79 days  17 days 199 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Hilltop National Bank ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 79 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hilltop National Bank, helping Hilltop National Bank to grasp the ad data more clearly.