Top Ads on Hill’s Pet Nutrition

Hill’s Pet Nutrition Background Introduction:

America's Pet Nutrition Experts Since 1939

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hill’s Pet Nutrition has been advertising and marketing on Facebook for many years. And Hill’s Pet Nutrition has placed 251 of ads on the Facebook platform in the last month. In the past few years,Hill’s Pet Nutrition has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hill’s Pet Nutrition on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hill’s Pet Nutrition. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hill’s Pet Nutrition.


1.Hill’s Pet Nutrition Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hill’s Pet Nutrition  Hill’s Pet Nutrition  Hill’s Pet Nutrition
Page Categories  Pet Supplies  Pet Supplies  Pet Supplies
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hill’s Pet Nutrition Marketing Objectives Analysis: 

Hill’s Pet Nutrition has been operating in Pet Supplies for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hill’s Pet Nutrition best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hill’s Pet Nutrition Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hill’s Pet Nutrition  Fotos de la biografía Get a FREE* Foodie Bin 
Ad Copy Text  Entdecke jetzt Hill’s Science Plan und sichere Dir 20 % Rabatt*! ✅ von Tierärzten und Ernährun...  @mariaporfiriou and her babies have one thing in common. Huge love for food #HillsTransformingLive...  Make feeding time extra special with a FREE* Foodie Bin when you buy two bags of selected Hill’s p...
Link Description  N/A  @mariaporfiriou and her babies have one thing in common. Huge love for food #HillsTransformingLives #hillspetnutrition #hillspet  N/A
Website Link
Text Word Count 364  130  127
Like 1  322  826

Hill’s Pet Nutrition Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hill’s Pet Nutrition Top 1 ads got 1 likes. Hill’s Pet Nutrition uses a sentence with the finishing touch title: “Hill’s Pet Nutrition”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hill’s Pet Nutrition shared 364 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hill’s Pet Nutrition should continue to optimize the ad content.

3.Hill’s Pet Nutrition Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-06-01-2020-06-18  2020-06-12-2020-06-18  2020-06-05-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hill’s Pet Nutrition are successful.

Hill’s Pet Nutrition Creative Analysis: 

Hill’s Pet Nutrition placed a Carousel ad in 2020-06-01-2020-06-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hill’s Pet Nutrition Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Switzerland  N/A  South Africa
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hill’s Pet Nutrition has the best conversion in Switzerland, and can advertise more in Switzerland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hill’s Pet Nutrition Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-18  2020-06-12-2020-06-18  2020-06-05-2020-06-18
During  18 days  7 days 14 days 
Like  1  322  826
Share  0  1  158
Comment  0  2  146

Advertising effectiveness is a direct manifestation of advertising. Hill’s Pet Nutrition ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hill’s Pet Nutrition, helping Hill’s Pet Nutrition to grasp the ad data more clearly.