Top Ads on Highlands Coffee

Highlands Coffee Background Introduction:

Tự hào là thương hiệu cà phê Việt Nam hiện đại dẫn đầu với sản phẩm ngon, giá cả hợp lý và trải nghiệm cà phê mọi lúc, mọi nơi.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Highlands Coffee has been advertising and marketing on Facebook for many years. And Highlands Coffee has placed 84 of ads on the Facebook platform in the last month. In the past few years,Highlands Coffee has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Highlands Coffee on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Highlands Coffee. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Highlands Coffee.

BigSpy

1.Highlands Coffee Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Highlands Coffee  Highlands Coffee  Highlands Coffee
Page Categories  Coffee Shop  Coffee Shop  Coffee Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Highlands Coffee Marketing Objectives Analysis: 

Highlands Coffee has been operating in Coffee Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Highlands Coffee best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Highlands Coffee Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ưu Đãi Đậm Chất - Mua 1 Tặng 1  Ưu Đãi Đậm Chất - Mua 1 Tặng 1 Ưu Đãi Đậm Chất - Mua 1 Tặng 1 
Ad Copy Text  ‍‍‍ TRỌN THÁNG 6 ĐẬM CHUYỆN CÙNG NGƯỜI TA YÊU THƯƠNG VỚI THẺ QUÀ TẶNG (...  ‍‍‍ TRỌN THÁNG 6 ĐẬM CHUYỆN CÙNG NGƯỜI TA YÊU THƯƠNG VỚI THẺ QUÀ TẶNG (...  ‍‍‍ MÃ ƯU ĐÃI (E-voucher) MUA 1 TẶNG 1 HIGHLANDS COFFEE TẶNG BẠN Tháng 6 này vớ...
Link Description  Chỉ Từ 08/06 đến 30/06!  Chỉ Từ 08/06 đến 30/06!  Chỉ Từ 8/6 - 30/6
Website Link  mua1tang1.highlandscoffee.com.vn  mua1tang1.highlandscoffee.com.vn  mua1tang1.highlandscoffee.com.vn
CTA  LEARN_MORE  GET_OFFER  LEARN_MORE
Text Word Count 995  995  956
Like 153  147  38

Highlands Coffee Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Highlands Coffee Top 1 ads got 153 likes. Highlands Coffee uses a sentence with the finishing touch title: “Ưu Đãi Đậm Chất - Mua 1 Tặng 1”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Highlands Coffee shared 995 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Highlands Coffee should continue to optimize the ad content.

3.Highlands Coffee Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-15  2020-06-07-2020-06-15  2020-06-07-2020-06-13
Landing Page Link  http://mua1tang1.highlandscoffee.com.vn/  http://mua1tang1.highlandscoffee.com.vn/?fbclid=IwAR2sY5oNCfs5Ti-DDOOmcXyTmz-BkMpKJ80q_GxEN1QJcdwquiOMc1HoZ4k   http://mua1tang1.highlandscoffee.com.vn/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Highlands Coffee are successful.

Highlands Coffee Creative Analysis: 

Highlands Coffee placed a Image ad in 2020-06-10-2020-06-15, and got 153 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Highlands Coffee Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Vietnam  Vietnam
Language  Vietnamese  Vietnamese  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Highlands Coffee has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Highlands Coffee Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-15  2020-06-07-2020-06-15  2020-06-07-2020-06-13
During  6 days  9 days 7 days 
Like  153  147  38
Share  4  4  1
Comment  38  35  5

Advertising effectiveness is a direct manifestation of advertising. Highlands Coffee ‘s Top 1 ad received 153 likes, 4 shares, 38 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Highlands Coffee, helping Highlands Coffee to grasp the ad data more clearly.