Top Ads on Highfields Tavern

Highfields Tavern Background Introduction:

The Highfields Tavern Pride Ourselves on A Family Friendly Atmosphere, Very Helpful Friendly Staff and Great Food With Great Value Its Better At The Pub

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Highfields Tavern has been advertising and marketing on Facebook for many years. And Highfields Tavern has placed 7 of ads on the Facebook platform in the last month. In the past few years,Highfields Tavern has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Highfields Tavern on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Highfields Tavern. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Highfields Tavern.

BigSpy

1.Highfields Tavern Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Highfields Tavern  Highfields Tavern  Highfields Tavern
Page Categories  Australian Restaurant  Australian Restaurant  Australian Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Highfields Tavern Marketing Objectives Analysis: 

Highfields Tavern has been operating in Australian Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Highfields Tavern best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Highfields Tavern Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Jebediah | Toowoomba  Absolutely 80s | Fri 21 June | Toowoomba Mother's Day -Breakfast, Lunch & Dinner 
Ad Copy Text  Don't miss Jebediah! Plus special guests WE ALL WANT TO  Absolutely 80s presents celebrates 13 years on the road with their ‘Forever Young Tour‘. Re-liv...  Treat Mum to a delicious Breakfast, Lunch or Dinner this Mother's Day Sunday 12th May!
Link Description  https://tickets.oztix.com.au/outlet/event/1a84bd35-81c9-44ce-b288-4281ca74117a  N/A  31 people interested
Website Link  tickets.oztix.com.au  www.facebook.com  www.facebook.com
CTA  BUY_TICKETS    EVENT_RSVP
Text Word Count 55  337  86
Like 0  68  5

Highfields Tavern Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Highfields Tavern Top 1 ads got 0 likes. Highfields Tavern uses a sentence with the finishing touch title: “Jebediah | Toowoomba”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Highfields Tavern shared 55 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BUY_TICKETS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Highfields Tavern should continue to optimize the ad content.

3.Highfields Tavern Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-04-10-2019-04-25  2019-04-16-2019-04-25  2019-04-22-2019-04-25
Landing Page Link  https://tickets.oztix.com.au/outlet/event/1a84bd35-81c9-44ce-b288-4281ca74117a  https://www.facebook.com/163242983691228/posts/2573106122704890/   https://www.facebook.com/events/393526208111906/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Highfields Tavern are successful.

Highfields Tavern Creative Analysis: 

Highfields Tavern placed a Image ad in 2019-04-10-2019-04-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Highfields Tavern Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Highfields Tavern has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Highfields Tavern Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-10-2019-04-25  2019-04-16-2019-04-25  2019-04-22-2019-04-25
During  16 days  10 days 4 days 
Like  0  68  5
Share  0  26  0
Comment  0  24  0

Advertising effectiveness is a direct manifestation of advertising. Highfields Tavern ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Highfields Tavern, helping Highfields Tavern to grasp the ad data more clearly.