Top Ads on HiMama

HiMama Background Introduction:

Engaging Parents. Empowering Teachers. Child care software for the savvy center.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HiMama has been advertising and marketing on Facebook for many years. And HiMama has placed 51 of ads on the Facebook platform in the last month. In the past few years,HiMama has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HiMama on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HiMama. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HiMama.

BigSpy

1.HiMama Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HiMama  HiMama  HiMama
Page Categories  Education Company  Education Company  Education Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HiMama Marketing Objectives Analysis: 

HiMama has been operating in Education Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HiMama best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HiMama Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Finally! An affordable solution for Daycare owners.  Say Goodbye to Daycare Distractions A Daycare Owner's Dream 
Ad Copy Text  Our #1 rated Daycare app is loaded with features to grow your business, maximize efficiencies & incr...  Use HiMama to process payments, automate daily sheets & communicate with parents. Get started today!  HiMama is the #1 Rated and Reviewed Daycare App. Try a free demo!
Link Description  Enjoy easy parent communication, digital reporting and paperless documentation.  Enjoy easy parent communication, digital reporting and paperless documentation.  Enjoy easy parent communication, digital reporting and paperless documentation.
Website Link  wow.himama.com  wow.himama.com  wow.himama.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 125  100  65
Like 3705  2806  5384

HiMama Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HiMama Top 1 ads got 3705 likes. HiMama uses a sentence with the finishing touch title: “Finally! An affordable solution for Daycare owners.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HiMama shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HiMama should continue to optimize the ad content.

3.HiMama Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-02-25-2020-06-15  2019-03-19-2020-06-15  2019-03-19-2020-06-15
Landing Page Link  https://wow.himama.com/sg_book_a_demo-ww/?utm_source=facebook&utm_medium=cpc&utm_campaign=ww_lal_users&utm_content=10  https://wow.himama.com/sg_book_a_demo-ww/?utm_source=facebook&utm_medium=cpc&utm_campaign=ww_lal_users&utm_content=svideo1   https://wow.himama.com/sg_book_a_demo-ww/?utm_source=facebook&utm_medium=cpc&utm_campaign=ww_lal_users&utm_content=svideo2

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HiMama are successful.

HiMama Creative Analysis: 

HiMama placed a Image ad in 2020-02-25-2020-06-15, and got 3705 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HiMama Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh,Algeria,Lebanon...  Morocco,Georgia,Tunisia  Bangladesh,Palestine,Trinidad and Tobago...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HiMama has the best conversion in Bangladesh,Algeria,Lebanon..., and can advertise more in Bangladesh,Algeria,Lebanon... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HiMama Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-25-2020-06-15  2019-03-19-2020-06-15  2019-03-19-2020-06-15
During  112 days  455 days 455 days 
Like  3705  2806  5384
Share  383  330  734
Comment  235  169  198

Advertising effectiveness is a direct manifestation of advertising. HiMama ‘s Top 1 ad received 3705 likes, 383 shares, 235 comments in just 112 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HiMama, helping HiMama to grasp the ad data more clearly.