Top Ads on HiHi

HiHi Background Introduction:

HiHi is a manufacturer of business phones, designed and developed in the UK by a team of experts driven by a passion for communications. HiHi has produced a range of phones and apps, aimed at making your life easier to help you in your everyday tasks.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HiHi has been advertising and marketing on Facebook for many years. And HiHi has placed 79 of ads on the Facebook platform in the last month. In the past few years,HiHi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HiHi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HiHi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HiHi.

BigSpy

1.HiHi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HiHi  HiHi  HiHi
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HiHi Marketing Objectives Analysis: 

HiHi has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HiHi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HiHi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Choose HiHi Connect  用一份钱,买两份快乐! 嗯,还是粗的感觉好! 
Ad Copy Text  If you need a phone system that will allow your company to work from home, see how HiHi Connect can ...  无关天气,你和她 两个人,一个频率~ 点开它,只剩快乐!  她说快的时候 你可以那样快 但不能那样快
Link Description  For Unified Communications  N/A  酣畅淋漓,今夜几次都不够
Website Link  www.hihi.co.uk  999.hihi-shoping.com  999.hihi-shoping.com
CTA  GET_QUOTE  LEARN_MORE  LEARN_MORE
Text Word Count 122  78  56
Like 68  22  6

HiHi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HiHi Top 1 ads got 68 likes. HiHi uses a sentence with the finishing touch title: “Choose HiHi Connect”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HiHi shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HiHi should continue to optimize the ad content.

3.HiHi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-23-2020-06-12  2020-06-10-2020-06-11  2020-06-10-2020-06-11
Landing Page Link  https://www.hihi.co.uk/hihi-apps/hihi-connect/?utm_source=epiphany&utm_medium=social&utm_campaign=hihi&utm_content=hihi_connect  https://999.hihi-shoping.com/G/UT14677338/l/zh   https://999.hihi-shoping.com/G/GK92230072/l/zh

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HiHi are successful.

HiHi Creative Analysis: 

HiHi placed a Image ad in 2020-04-23-2020-06-12, and got 68 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HiHi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Malaysia  Malaysia
Language  English  Chinese (Simplified)  Chinese (Simplified)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HiHi has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HiHi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-23-2020-06-12  2020-06-10-2020-06-11  2020-06-10-2020-06-11
During  51 days  2 days 2 days 
Like  68  22  6
Share  17  1  0
Comment  26  1  0

Advertising effectiveness is a direct manifestation of advertising. HiHi ‘s Top 1 ad received 68 likes, 17 shares, 26 comments in just 51 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HiHi, helping HiHi to grasp the ad data more clearly.