Top Ads on Hi-Q

Hi-Q Background Introduction:

For the 8th year in a row Hi-Q has been Voted No.1 by SA consumers in the Ask Afrika icon brands survey (2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hi-Q has been advertising and marketing on Facebook for many years. And Hi-Q has placed 40 of ads on the Facebook platform in the last month. In the past few years,Hi-Q has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hi-Q on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hi-Q. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hi-Q.


1.Hi-Q Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hi-Q  Hi-Q  Hi-Q
Page Categories  Vitamins/Supplements  Travel Company  Vitamins/Supplements
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hi-Q Marketing Objectives Analysis: 

Hi-Q has been operating in Vitamins/Supplements for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hi-Q best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hi-Q Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Tokagawa Appeton Hi-Q Philippines  無料登録:地方物件のシェアリングサービス Tokagawa Appeton Hi-Q Philippines 
Ad Copy Text  Mamuhunan sa tagumpay ng inyong anak.  -  INVEST IN YOUR CHILD'S FUTURE. Hi-Q with Taurine + DHA
Link Description  N/A  政府による緊急事態宣言をうけまして、本サービスの対応方針につきましてお知らせです。  N/A
Website Link
Text Word Count 37  164  54
Like 24936  1055  25083

Hi-Q Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hi-Q Top 1 ads got 24936 likes. Hi-Q uses a sentence with the finishing touch title: “Tokagawa Appeton Hi-Q Philippines”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hi-Q shared 37 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hi-Q should continue to optimize the ad content.

3.Hi-Q Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-30-2020-06-13  2020-05-21-2020-06-02  2019-04-23-2020-05-07
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hi-Q are successful.

Hi-Q Creative Analysis: 

Hi-Q placed a Image ad in 2020-05-30-2020-06-13, and got 24936 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hi-Q Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  N/A  Philippines
Language  Filipino  Japanese  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hi-Q has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hi-Q Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-30-2020-06-13  2020-05-21-2020-06-02  2019-04-23-2020-05-07
During  15 days  13 days 381 days 
Like  24936  1055  25083
Share  6  96  7
Comment  851  8  855

Advertising effectiveness is a direct manifestation of advertising. Hi-Q ‘s Top 1 ad received 24936 likes, 6 shares, 851 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hi-Q, helping Hi-Q to grasp the ad data more clearly.