Top Ads on Hey Banco

Hey Banco Background Introduction:

Conoce Hey Banco, una App donde tu dinero será simple, rápido y sin filas. ¡Espérala muy pronto!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hey Banco has been advertising and marketing on Facebook for many years. And Hey Banco has placed 72 of ads on the Facebook platform in the last month. In the past few years,Hey Banco has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hey Banco on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hey Banco. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hey Banco.

BigSpy

1.Hey Banco Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hey Banco  Hey Banco  Hey Banco
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hey Banco Marketing Objectives Analysis: 

Hey Banco has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hey Banco best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hey Banco Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ¡Descárgala ya!  ¡Descárgala ya! ¡Descárgala ya! 
Ad Copy Text  Conoce Hey. Tu banco 100% Digital #ThatsSmart  Conoce Hey. Tu banco 100% Digital #ThatsSmart  Conoce Hey. Tu banco 100% Digital #ThatsSmart
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 45  45  45
Like 13  8  1

Hey Banco Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hey Banco Top 1 ads got 13 likes. Hey Banco uses a sentence with the finishing touch title: “¡Descárgala ya!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hey Banco shared 45 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hey Banco should continue to optimize the ad content.

3.Hey Banco Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-25-2020-06-16  2020-05-08-2020-06-07  2020-05-11-2020-05-25
Landing Page Link  http://play.google.com/store/apps/details?id=com.banregio.hey  http://play.google.com/store/apps/details?id=com.banregio.hey   http://itunes.apple.com/app/id1335704361

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hey Banco are successful.

Hey Banco Creative Analysis: 

Hey Banco placed a Video ad in 2020-05-25-2020-06-16, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hey Banco Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico  Mexico  Mexico
Language  Indonesian  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hey Banco has the best conversion in Mexico, and can advertise more in Mexico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hey Banco Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-16  2020-05-08-2020-06-07  2020-05-11-2020-05-25
During  23 days  31 days 15 days 
Like  13  8  1
Share  2  0  0
Comment  2  1  0

Advertising effectiveness is a direct manifestation of advertising. Hey Banco ‘s Top 1 ad received 13 likes, 2 shares, 2 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hey Banco, helping Hey Banco to grasp the ad data more clearly.