Top Ads on Hermès

Hermès Background Introduction:

Welcome to the world of Hermès on Facebook

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hermès has been advertising and marketing on Facebook for many years. And Hermès has placed 409 of ads on the Facebook platform in the last month. In the past few years,Hermès has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hermès on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hermès. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hermès.

BigSpy

1.Hermès Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hermès  Hermès  Hermès
Page Categories  Company  Nonprofit Organization  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hermès Marketing Objectives Analysis: 

Hermès has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hermès best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hermès Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hermès | When Kelly came to town  ASF Hermès | The Girl with the Black Bag 
Ad Copy Text  Who's after Kelly's hide? A jaw-dropping adventure in the heart of the Far West. #HermesFemme  [Académie des savoir-faire 2020-2021 : Appel à candidatures] Dédiée à la transmission des savo...  A shove. Two Simone Hermès bags exchanged. A young woman on a downward spiral. Who exactly is calli...
Link Description  N/A  N/A  N/A
Website Link  www.hermes.com  www.facebook.com  www.hermes.com
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 93  675  127
Like 3857  90  8051

Hermès Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hermès Top 1 ads got 3857 likes. Hermès uses a sentence with the finishing touch title: “Hermès | When Kelly came to town”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hermès shared 93 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hermès should continue to optimize the ad content.

3.Hermès Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-31-2020-06-20  2020-06-08-2020-06-18  2020-05-26-2020-06-14
Landing Page Link  https://www.hermes.com/us/en/story/255551-leather-campaign-kelly-2020/?utm_campaign=Leather_Social_TH&utm_source=Facebook&utm_medium=Social&utm_content=NF_Western  https://www.facebook.com/287871064691167/posts/2010293329115590/   https://www.hermes.com/us/en/story/256961-leather-campaign-simone-hermes-bag/?utm_campaign=Leather_Social_TH&utm_source=Facebook&utm_medium=Social&utm_content=NF

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hermès are successful.

Hermès Creative Analysis: 

Hermès placed a Video ad in 2020-05-31-2020-06-20, and got 3857 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hermès Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  N/A  Thailand
Language  English  Filipino  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hermès has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hermès Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-20  2020-06-08-2020-06-18  2020-05-26-2020-06-14
During  21 days  11 days 20 days 
Like  3857  90  8051
Share  100  58  268
Comment  16  5  39

Advertising effectiveness is a direct manifestation of advertising. Hermès ‘s Top 1 ad received 3857 likes, 100 shares, 16 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hermès, helping Hermès to grasp the ad data more clearly.