Top Ads on Hermès
Hermès Background Introduction:
Welcome to the world of Hermès on Facebook
Hermès has been advertising and marketing on Facebook for many years. And Hermès has placed 409 of ads on the Facebook platform in the last month. In the past few years,Hermès has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Hermès on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hermès. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hermès.
1.Hermès Top 3 Ads Basic Understanding
|Page Categories||Company||Nonprofit Organization||Company|
Hermès Marketing Objectives Analysis:
Hermès has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hermès best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Hermès Top 3 Ads Content Display
|Ad Headline||Hermès | When Kelly came to town||ASF||Hermès | The Girl with the Black Bag|
|Ad Copy Text||Who's after Kelly's hide? A jaw-dropping adventure in the heart of the Far West. #HermesFemme||[Académie des savoir-faire 2020-2021 : Appel à candidatures] Dédiée à la transmission des savo...||A shove. Two Simone Hermès bags exchanged. A young woman on a downward spiral. Who exactly is calli...|
|Text Word Count||93||675||127|
Hermès Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Hermès Top 1 ads got 3857 likes. Hermès uses a sentence with the finishing touch title: “Hermès | When Kelly came to town”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Hermès shared 93 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hermès should continue to optimize the ad content.
3.Hermès Top 3 Ads Creative Selection
|Landing Page Link||https://www.hermes.com/us/en/story/255551-leather-campaign-kelly-2020/?utm_campaign=Leather_Social_TH&utm_source=Facebook&utm_medium=Social&utm_content=NF_Western||https://www.facebook.com/287871064691167/posts/2010293329115590/||https://www.hermes.com/us/en/story/256961-leather-campaign-simone-hermes-bag/?utm_campaign=Leather_Social_TH&utm_source=Facebook&utm_medium=Social&utm_content=NF|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hermès are successful.
Hermès Creative Analysis:
Hermès placed a Video ad in 2020-05-31-2020-06-20, and got 3857 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Hermès Top 3 Ads Audience Analysis:
Hermès has the best conversion in Thailand, and can advertise more in Thailand in the future.
5.Hermès Top 3 Ads Performance Display
|During||21 days||11 days||20 days|
Advertising effectiveness is a direct manifestation of advertising. Hermès ‘s Top 1 ad received 3857 likes, 100 shares, 16 comments in just 21 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hermès, helping Hermès to grasp the ad data more clearly.